Greenpeace is the leading independent environmental organization that utilizes bold action, cutting-edge research and creative communications to protect the Earth. We expose global environmental problems and promote the solutions that are essential to a green and peaceful future. We investigate, document and expose environmental destruction in a peaceful manner and promote open, informed debate about society's environmental choices. To ensure our independence we do not accept donations from corporations or governments. To learn more about us, please visit our website at www.greenpeace.org
Over half of Greenpeace’s income comes from individuals giving long-term automatic monthly donations through either a credit or debit card or through an electronic funds transfer from their bank account. These donors are recruited through various different techniques, with the current growth in the program being driven by the Street Canvassing (Frontline) program.
In conjunction with the National Canvass Director whose role it is to run both street and door canvassing efforts, the Director of Monthly Giving is responsible for the management of Greenpeace’s efforts to retain, recapture and upgrade monthly donors. In particular the Director will establish through rigorous testing an effective communication and stewardship strategy for these donors.
The best candidate for this position will be an experienced fundraiser, a seasoned manager, a strategic program planner, and will have a deep understanding of the power that a large base of long-term monthly donors has for the organization and its campaigns.
This is a senior level position responsible for a multi-million dollar fundraising program. The position needs to liaise closely with the National Canvass Director and the Director of Membership
Performance and Evaluation: Create annual budgets with the Development Director that set objectives for total money raised, retention, recapture, upgrade, acquisition, net income, gross income, expenditure, and attrition. Break down these overall goals by technique, cost center and translate them into metrics that can be monitored on a daily, weekly and monthly basis Manage the program to achieve these objectives and report on these on a weekly basis to the Development Director and on a monthly basis to the Development Management Team.
Staff Management: Manage the Monthly Giving Specialist and the Supporter Care Manager. The Monthly Giving Specialist is responsible for retaining and recapturing monthly donors through non-canvassing techniques. The Supporter Care Manager manages the four person in-house Supporter Care team, responsible for answering all calls received and being the main point of contact for all monthly donors post acquisition
Supporter Management: Ensure that all member data is collected and secured centrally within 24 hours of receipt and that all membership data is secure at all times, that members are being debited in a timely manner, that all members are receiving appropriate compelling communications, and that complaints are dealt with in a timely manner.
Innovation: Create, test and implement new methods of accomplishing programmatic goals while mitigating risk. Support staff in creating, testing and implementing innovative ideas.
Supporter journey: Create, test and implement a compelling communication strategy for all monthly donors, from the point of acquisition throughout their life with the organization.
Testing: Develop a rigorous aggressive testing schedule, the results of which will form the basis for the entire monthly giving fundraising program.
Vendor Management: Closely manage all vendors involved in the program, setting clear objectives and managing the vendors to them. In particular working with our telemarketing vendors to maximize their contact rate, conversion rate and average monthly donation through a mixture of script testing and process improvements.
Liaison with Street and Door Frontline programs: Working closely with the National Canvass Director to understand the dynamics of the donors recruited through both the Street and Door programs. Work to maximize the income from these donors post acquisition and to bring in donors more likely to give for the long-term based on data analysis.
Contribute to the overall direction and success of the Development Department as a member of the Development Leadership Team
Other assignments provided by Development Director.
Excellent interpersonal skills; excellent verbal and written communication skills; transparent decision making based on the results of testing and analysis; short-term and long-term strategic planning skills; ability to analyze data, make recommendations and turn those recommendations into action; a willingness to be wrong, admit mistakes and learn from them; and proficiency in Excel, Word, e-mail and database programs.
High levels of integrity; commitment to the principles of Greenpeace; commitment to civil disobedience as a way to make change; interest in innovative process design; commitment to protecting the environment; and goal oriented.
Management of a significant monthly giving or sustainer program preferable, management of a significant Direct Marketing program required.
Experience running a non-canvassing marketing program recruiting significant number of monthly donors
Candidates with directly similar experience in commercial environments will also be considered
Experience using appropriate data analysis to inform decision making
Proven ability to develop and implement rigorous direct marketing tests
Proven ability to train and manage staff
Proven ability to inspire teams with proven leadership skills
Proven ability to manage multiple projects effectively
Experience in handling and resolving customer service issues in a timely manner
Experience managing multiple vendors to clear objectives, especially telemarketing vendors
Greenpeace USA values a healthy work-life balance and has flexible, family-friendly employment policies. Our competitive benefits package for full-time employees includes medical, dental, and vision coverage with low contributions from staff. We have options for pre-tax flexible spending accounts for medical and dependent care costs. Greenpeace employees enjoy generous 401K matching and time off for vacation, sick, personal, and parental leave. After five years, staff are eligible for a paid sabbatical. To encourage public transportation use and biking, we offer subsidies for staff who choose to bike or ride mass transit to work. Greenpeace is committed to the growth and development of staff and fostering a creative workplace culture. For more information, check out our benefits plan .
Greenpeace - 15 months ago