Director of Mortgage Industry Products
Trulia - San Francisco, CA

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Trulia gives home buyers, sellers, owners and renters the inside scoop on properties, places and real estate professionals. Trulia has unique information on the areas people want to live in that can’t be found anywhere else: consumers can learn about agents, neighborhoods, schools, and crime and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper-local advertising services, social recommendations and top-rated mobile apps.

Trulia is built on an employee-centric, values-driven culture. We enjoy one another and have been recognized as a 'Best Place to Work' in San Francisco Bay Area and Denver.


Mortgage is a growing and highly-strategic line of business within Trulia and a vital piece of our overall consumer proposition. Trulia is looking for a talented product management leader who can design and implement products to match our large and growing consumer audience with the mortgage products and financial institutions who will meet their needs. As Director of Product Management, Mortgage Industry, you will play a critical role in guiding Trulia’s mortgage product and business strategy through its next phase of explosive growth. You will work directly with the mortgage team to design products and deliver a strategy that meets the needs of our financial services partners.

The ideal candidate will bring expertise in financial services and take personal satisfaction in identifying opportunities to make our mortgage marketplace more efficient – finding ways to connect our massive user base to the financial products that meet their needs. They will enjoy understanding the needs of lenders and developing a deep, analytic understanding of ways that Trulia can use its mortgage products to help connect home buyers to their dream homes. They will be analytical with a quantitative approach but also understand the big picture objectives.

The Director will be tasked with achieving five main objectives:

Product strategy

Develop our product strategy for mortgage advertisers including which products we should build, high-level features required, target customers, etc.

Define the key features, functionality and specifications for these industry ad products

Coordinate with design, engineering, product, marketing, legal, finance, third-parties, etc. to successfully roll out these new products

Identify opportunities to differentiate our product offering and deliver innovative solutions to our mortgage partners

Develop and manage the industry product roadmap that will help us rapidly scale our mortgage business

Partner relationships

Evaluate strategic partners that can provide additional content, lenders, services and distribution to help us scale traffic, engagement and monetization

Negotiate deals and execute contracts with partners in a timely fashion to support product development efforts and accelerate business growth

On-board partners and grow relationships into successful partnerships that reach our stated business objectives

Lender relationships

Develop and nurture relationships with customers including large banks, direct lenders, and mortgage bankers

Understand lender needs and interests to inform our business strategy and product roadmap

Solicit feedback from the industry and potential customers and represent the "Voice of the Mortgage Industry" to the rest of the business

Recruit lenders to participate on the platform and on-board them

Collect regular feedback and data from customers to understand how our products perform and identify opportunities to improve lead conversion and quality

Industry presence

Actively participate at conferences, events, and other industry forums to build our brand awareness and perception in the mortgage marketplace

Act as an evangelist for Trulia within the industry and identify other opportunities to increase awareness, perception, trial and adoption

Identify opportunities participate on speaking panels and establish Trulia as a thought leader in the mortgage space

Market strategy

Develop and refine our market strategy for the mortgage business based on industry structure, market trends, competitive dynamics, customer needs, etc.

Define customer segments, which ones we should target, which products we should build for each, financial opportunities, etc.

Define channel strategies to reach and serve the needs of these different segments.


Own the product vision and roadmap

Understand industry motivations and articulate needs effectively throughout a product development organization

Optimize key performance indicators for the site through analysis, measurement, and testing

Create product requirements that define specifications and tasks needed by to implement new features

Coordinate rapid, smooth, and successful product launches in close collaboration with Engineering, Marketing, User Experience Design, Business Development, Quality Assurance, and other teams


6+ years experience with successful online product launches within fast-paced, agile environments for web and/or mobile applications

Mortgage and/or financial services experience a must

Passion for great product and user experiences

Proven ability to lead cross-functional teams to achieve desired outcomes and metric-driven results

Prior experience with managing entire product development lifecycle from conception to launch and iteration

Strong analytical, problem solving, and quantitative skills with a data-driven approach to decision-making

Familiarity with testing methodologies and techniques for high-traffic consumer Internet businesses

Proven ability to manage multiple projects simultaneously and meet aggressive deadlines

Strong collaboration, communication, and interpersonal skills

Confidence to interact with team members across all departments and levels of the organization

BA/BS degree required. MBA or equivalent graduate degree a plus. CS degree or past software engineering background a plus

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Trulia’s close-knit teams of energized & happy brainiacs creatively help people make smarter real estate decisions. This is an...