Director of Optimization
QuestPoint 3 reviews - Carlsbad, CA

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QuestPoint is a leading digital marketing intelligence company that maintains the world’s largest panel of online consumer behavior comprising millions of people all around the globe.

Since 2008, we have been fostering an intellectually stimulating environment that encourages open communication, autonomy, and professional development. For two consecutive years, we have been recognized by San Diego Business Journal as one of the best places to work in the area. We are very proud to have a company culture that puts sincerity, creativity, and collaboration at its core. If you share these values, we want to hear from you.

QuestPoint is looking for a Director of Optimization with a strong creative side and a work history in the online space with emphasis on advertising monetization to join our growing team to drive site design concepts and perform landing page testing. The Director of Optimization will be the thought leader for performance marketing web properties that span a wide range of monetization techniques; from on-site advertising to lead generation.


The Director of Optimization's #1 responsibility will be to maximize our landing page conversion rates . This will be achieved by:
  • Driving site design from a functionality and usability standpoint, collaborating with design, development and the sales team to uncover ways of increasing conversions
  • Manage execution of product development strategy, disseminating information from department heads to web designers, developers and engineers.
  • Designing our A/B and Multivariative testing routines and executing tests in a regular manner and with positive benefit.
  • Performing competitor site research; analyzing, reviewing, recommending and building strategic and tactical changes to our web properties to stay ahead
  • Assist media buyers in controlling costs, strategize to increase SEM traffic that converts
The Director of Optimization's #2 responsibility will be as a thought leader. Responsible for innovative site design that transforms our web properties into industry-leading customer destinations.

The Director of Optimization's #3 responsibility will be as a team leader. The right candidate will have experience building and leading teams in agile SCRUM development environments. Delivering projects on-time, within scope and on budget.

  • Whatever it takes to accomplish the above
  • Results oriented, metric driven
  • Proven track record of site design improvements.
  • Ability to review large datasets and distill actionable insights.
  • Ability to work with little oversight and manage a team of web developers and engineers.
  • Ability to work across multiple web properties and micro-sites.
  • Great attention to detail, established methodical testing procedure, and solid grasph of industry best practices
  • Creative with an eye for design as well as technical acumen (storyboarding, wire-framing, interactive prototyping).
  • Well-rounded understand of web design, web information flow, user experience design, analytics, and project management.
  • Strong Excel skills.
  • Experience in web analytics tools (Webtrends, Ominiture, and/or Google Analytics) with ability to configure Analytics, and landing page optimization software.
  • Wireframe, graphic design and web development skills (HTML, PHP, CSS, Photoshop) are a plus
  • CMS, eCommerce, B2C, affiliate network experience is a plus
  • Multi-lingual language skills is a plus

Why work for QuestPoint?:
  • Work environment with talented, smart, and fun colleagues
  • Professional growth opportunities
  • 100% paid benefit premiums for Medical, Dental, and Vision plans for all regular full-time employees and their dependents
  • 401(k) profit sharing plan, with employer paid contributions
  • 18 paid holidays each year
  • Unlimited PTO (paid time off)
  • 100% company-paid smartphones
  • Fully stocked kitchen with Keurig coffee machines, healthy and indulgent breakfast foods and snacks of all kinds
  • Daily catered lunches and “family food truck day” once a week
  • Nightly catered dinner for anyone working late
  • In-office gym, fitness classes, game room, and meditation room
  • Free monthly car washes

About this company
3 reviews
QuestPoint is a mid-sized, growing and profitable software company based in Carlsbad, CA in North County San Diego. QuestPoint was...