Bachelor's degree in Marketing or Business Management. MBA preferred.
Minimum 10-12 years prior Financial Services industry experience in developing new products and services; actual hands-on experience in guiding product development from development to marketing.
New deposit product and services development experience is required.
Minimum of 5 years of strategic plan and business case development experience. Strategic consulting background is a plus.
Product P&L familiarity and be comfortable with building financial statements related to new product development
Experience in building and managing a team of professionals
Familiar with current state of mobile banking and mobile payment landscape.
Strategic thinking and critical reasoning skills
Strong oral and written communication skills
Strong analytical and problem solving skills
Strong negotiation skills, ability to motivate and work with others
This position leads the development of new consumer deposit products and services offered to First Niagara Bank customers. The Director of Product Development will ultimately be responsible for developing new deposit products, services, revenue targets, and profit/loss forecasts.
Analyze market trends, competitive data, and current market conditions to identify new product development opportunities and increase product penetration Provide superior customer service.
Identify new market opportunities to distribute current product offerings.
Manage the entire deposit product lifecycle from conception to launch, guiding product introduction through development, business case, and implementation.
Design, develop, and implement new deposit products and services that will increase market share and contribute directly to the bottom line.
Develop revenue targets and profit/loss forecasts for new deposit products and services
Respond to competitive intelligence and activity by identifying new product/market opportunities
Develop strategic plans to map how to meet existing deposit product volume goals, to expand markets, and to translate them from business plans into functional tactics and product ideas.
Monitor the competitive landscape, technological changes, demographic and consumer behavior shifts, and different product offerings to maintain market share and competitive edge.
Identify necessary analyses and reporting to measure effectiveness of deposit products.
Determine integration and communication points with existing products, with special focus on core deposit offerings.
Construct data models and generate business cases that drive value to influence product lifecycles.
First Niagara Financial Group - 20 months ago