Director of Product Marketing BioImaging Business
Danaher - Sunnyvale, CA

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-

MOL000641

Danaher Company Description

Molecular Devices, LLC creates innovative, high-quality bioanalysis solutions that increase our customers’ productivity. By joining Molecular Devices, you will work with best-in-class people who share a common purpose - to be our customers' first choice for systems, consumables, software, and support that advance both basic and applied life science discovery. Our core values are critical elements of our past and future success -- The best team wins. Customers talk, we listen. Continuous improvement is our way of life. Leading edge innovation defines our future. We compete for shareholders.

Description

Position Purpose:
Molecular Devices is seeking a highly accomplished
marketing and business executive to direct all marketing functions for the
BioImaging Business.

Responsibilities:
Develop
and drive the growth agenda of the BioImaging Business

Build
and execute annual and long-term product plans and roadmaps for each
product line.

Develop
and execute VOC and market research

Competitor
tracking and response programs

Product
Development funnel

New
adjacency (segment, customer, technology) screening

Product
pricing strategies to increase share

Work
with outbound Marketing specialist to build and execution of the Demand
Creation Programs to ensure we get our full share potential of our product
lines.

New
Product Launch

Communications
and advertising programs

Sales
promotion program development

Product
training, positioning and value selling

Customer
targeting and retention programs

Lead and
facilitate annual strategic planning for BioImaging

Lead
organic business development (partnerships, OEM, Open innovation) and
support in-organic in business development (potential acquisitions,
partnerships and alliances)

Lead and
manage the BioImaging Marketing Team.

Qualifications

Qualifications:
§

Deep understanding of
Life Sciences R&D – ability to discuss R&D issues at a strategic and
scientific level

§

Strong knowledge of cell
biology and use of cellular imaging

§

Experience in a
commercial role i.e. potential strategic product or solution marketing
influencing commercial strategy

§

Ability to understand
scientific workflows; previous experience in dealing with Scientific advisory
boards / KOLs would be a bonus

§

Proven ability in
creating and managing complex processes; direct response marketing environment
preferred

§

Demonstrated results in gaining share

Defining
winning products using VOC and launching them to market

Create
effective go-to-market programs (aka demand creation) to fuel sales growth
for existing products

Fact
based research and analysis of market, competitor and customer data.

Segmentation
leading to competitive advantage in product and go-to-market strategy

Strategic
pricing

Track
record to identify, cultivate and structure complex deals

Proven
track record building, leading, motivating and developing teams

Experience
(leading marketing) in a rapid growth environment

Experience
in world class marketing organization

Experience
with direct sales

and support
organizations in multiple technology platforms;

Experience
marketing Life Sciences or scientific testing equipment and/or consumables

Experience
in effective team management

Minimum
BS (preference Biology/Science); MBA preferred

Personal Characteristics:
Results oriented

– has track record for delivering results, takes ownership and is
accountable

Stretch oriented

– embraces and thrives on challenge.

Sets high expectations for self and the
organization.

Continuous improvement oriented

– has familiarity with lean principles and how
to apply them for sustainable results in a marketing communications
setting.

Problem-Solving

– able
to lead the team through complex problem-solving using a structured
approach.

Leadership


creates followership with peers and direct reports, while setting a high
expectation.

Danaher Corporation Overview

Danaher is a Fortune 200, NYSE-listed, science and technology leader that designs, manufactures and markets innovative products and services to professional, medical, industrial and commercial customers. Our premier brands are among the most highly recognized in each of the markets we serve. The Danaher Business System provides a foundation to our 63,000 associates around the world, serving customers in more than 125 countries. In 2012, we generated $18.3 billion of revenue from five reporting segments:

Test & Measurement

,

Environmental

,

Dental

,

Life Sciences & Diagnostics

, and

Industrial Technologies

. For more information please visit our website:
www.danaher.com

.

Organization

:

Molecular Devices

Job Function

:

Marketing / Communications

Primary Location

:

North America-United States-CA-Sunnyvale

:

Schedule

:

Full-time

:

Danaher - 9 months ago - save job - block
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