Director of Product Marketing
Spredfast - Austin, TX

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The ideal candidate will have a demonstrated ability to work with groups from all parts of a company to develop and deliver unique product messaging. The Director must be expert in identifying buyers, key buying criteria and product differentiators for our target customers - social marketers at the largest enterprises in the world. Beyond research, the Director must also be expert in developing marketing assets for our go-to-market teams - including presentations, website content, marketing program content. The Director will also represent Spredfast to analysts, at conferences and with press - so strong presentation and communication skills are also essential. Finally, the Director must have experience managing and mentoring small teams.


  • Create a compelling messaging platform, including presentations, blogging, white papers, webinars, events
  • Lead cross-functional groups to identify key differentiators and provide feedback on product direction
  • Work with sales and marketing groups to develop industry/vertical specific messaging
  • Deliver product presentations to prospects, customers, industry analysts
  • Develop and execute product launch plans
  • Package messages/differentiation for targets markets
  • Run competitive analysis on segments as well as individual companies
  • Manage and motivate a small team of Product Marketers
  • 7+ years software marketing experience - SaaS and enterprise software experience preferred
  • Social media management software experience is preferred
  • Experience selling to and supporting software for large corporations
  • Experience launching new products into new market segments
  • Great writing and presentation skills
  • Experience managing small teams (1-3)
  • Enjoys working with sales teams to close business