Director of Product Planning and Card Services
United Federal Credit Union - Saint Joseph, MI

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General Summary

The Director of Product Planning is responsible for leading and coaching a team of Product Managers and Specialists in the management of the Credit Union’s Deposit, Card and Loan Product Portfolios for Members, Businesses and Public Entities. The Director establishes a learning agenda for the team including monitoring and analyzing economic trends with all deposit and card products and ensuring compliance with regulations, banking laws and internal policies and procedures. Responsible for product development and implementation of deposit and card products and services to meet annual financial targets and long-range strategic objectives of the Credit Union. The Director also oversees the direction and planning of the Card Services department.

Essential Functions, in Priority Order

Responsible for driving all aspects of the Deposit, Card and Loan life cycle resulting in 3-year and Annual Product Plans, including the performance management of existing products, expansions and end of product life process. Role is tasked with new product improvements, innovation and product expansion. Responsible for turning concepts into concrete products or services that have a strong impact on Member Value, fit with UFCU’s brand positioning, revenue and market share. Time: 20%

Responsible for directing the analysis and interpretation of market and internal data, for product pricing and attaining approval for the annual product promotion plan. Serves as a member of the Asset & Liability Committee (ALCO) providing recommendations for product pricing and promotion based on regulatory changes, competitive analysis, ALM, and Strategic Credit Union goals. Time: 20%

Responsible for the strategic growth and profitability goals for deposit, loan and card products. This includes developing product growth and income and expense budgets, managing product profitability, managing product pricing, balance sheet and member needs. Time: 15%

Lead the team in managing vendor relationships pertaining to deposit, loan and card products. Includes proper due diligence, contract management, contract negotiation, compliance and regulatory updates and cost control and continuous improvement in vendor partners in effectiveness, quality, quantity, cost and timeliness. Time: 15%

Reviews and approves the plans and performance of the Card Services Manager aimed at improving efficiency of the department, increasing Member Satisfaction and reducing fraud. Time: 10%

Lead and/or participate on functional and cross-functional process teams. Time: 10%

Attend outside educational functions and seminars in order to meet skill and competency requirements. Time: 4%

Lead monthly P&P committee. Time: 3%

Support response generation to member complaints, concerns, suggestions or compliments. Time: 3%

Education and experience

Bachelor's degree in Business Administration or related field, plus ten years of managerial experience and broad range operational and product development experience in financial institutions is required or equivalent combination of education and relevant experience. Master's degree in Business Administration, Management, or related field preferred.

Hands-on experience and team leadership experience within product development activity in adapting existing products to address consumer and competitor requirements and to changes in regulatory and legal requirements.

Required Skills

Knowledge, Skills and Abilities

Demonstrated understanding of UFCU’s products and how the elements of each are influenced by shifting Member desires, competitor dynamics and regulatory requirements

Excellent communication and leadership skills.

Ability to proactively take initiative and exert leadership in assigned projects.

Ability to develop and implement policies and procedures.

Working knowledge of financial and general business practices.

Strong organizational skills.

Quality service knowledge.

Computer skills using spreadsheets and other industry-appropriate software.

Ability to work in a self-managed team environment.

Ability to meet deadlines and changing corporate priorities.

Leadership Competencies

Demonstrates Courage

Customer Focus

Integrity & Trust

Self-Development

Business Acumen

Developing Direct Reports & Others

Managing Through Systems

Organizational Agility

Strategic Agility

Total Works Systems

Managing Vision and Purpose

Mental Requirements

Ability to analyze and evaluate information.

Ability to use good judgment and make sound decisions quickly.

Ability to work under pressure.

Ability to concentrate in a multi-task environment.

Ability to maintain a positive attitude and professional image.

Ability to train and evaluate results.

Creative thinking in developing new products.

Goal oriented, innovative problem solver.

Ability to interpret budget information, market data.

Ability to analyze staff comments in determining Credit Union direction.

Analyzing statistical data to determine budget guidelines.

Decision making for hiring, expenditures and products/promotions.

Identifying products to meet market demands and product differentiation.

Ability to analyze the gaps between current situations/systems and future vision.

Tools and Equipment Used

All available general office equipment as needed.

All available computer software and hardware as needed.

Working Relationships/Contacts

Daily, personal/phone contact with Credit Union members.

Daily, personal/written/phone contact with Credit Union staff.

Daily, personal/written/phone contact with Credit Union management.

Physical Demands

Work involves standing and walking for brief periods of time, but most work is done from a seated position. There is a potential for eyestrain from reading detailed reports/invoices and the computer screen. Deadlines, workloads and pressure to achieve goals may cause increased stress levels.

Working Conditions

Internal : Work is normally performed in climate controlled office environment, where exposure to conditions of extreme heat/cold, poor ventilation, fumes and gases is very limited. Noise level is moderate and includes sounds of normal office equipment (computers, telephone, etc.) No known environmental hazards are encountered in normal performance of duties. Length of day is unpredictable; long hours may be required to accommodate deadlines or special meetings.

External : Some travel to branches may be required; however, information on environmental conditions is not available.

Required Experience

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