Director of Public Relations & Social Media
Waltham, MA - Headquarters
Affinnova’s innovation platform transforms how companies develop and market their products and services to create fundamentally better and more profitable outcomes – doubling success rates and tripling revenues.
We are one of the fastest growing marketing technology companies in the world. In the last five years we have grown by over 500%. We are expanding into Europe, Asia and Latin America.
Our diversified client base includes the most respected companies, from mid-sized enterprises to the global Fortune 500, in consumer goods, retail, financial services, life sciences and technology.
We are currently building out our marketing and creative team to help further growth, power our thought leadership and strengthen our equity and presence.
The Director of Public Relations & Social Media will have front-line, hands-on responsibility for establishing Affinnova as THE disruptive thought leader in innovation technology. This is an extraordinary role for someone who wants to make a major impact on a company and fast track their career. Specifically, you will:
Create and manage campaigns and long-term propriety programs that drive business results and break through the clutter
Integrate traditional, online and social media activities as well as search engine optimization strategies to drive systemic coverage
Run Affinnova’s blog and related social activities including responsibility for motivating employee generated content as well as authoring your own material
Develop stories that provide value to writers and readers, e.g., data insights, customer results, product news, POV’s, business practices and milestones
Pitch and educate key media contacts across the spectrum of categories we are relevant to, e.g., product development, design, marketing, analytics and software
Cultivate relationships and gain working knowledge of the ecosystem of journalists, bloggers, analysts, influencers and other relevant stakeholders
Evaluate results of marketing activities and manage budget
This position reports to the SVP of Marketing (who reports to the CEO) as part of our marketing and creative team and is supported by writing & content development, graphic design and admin.
CANDIDATE PROFILE & REQUIRED SKILLS
We are seeking a person who is exceptionally talented and highly results driven. Here are some of the specific abilities and skills that we are looking for in the ideal candidate:
Super Smart – Highly versatile thinker who can assimilate knowledge and understanding across different industries, products, technologies, disciplines etc.
Innovative – Comes up with novel ideas and approaches to new opportunities that set us apart from the crowd and result in exceptional performance
Motivational – Possesses the confidence and credibility that transfers to people and audiences along with the willingness to take risks that can set us apart
Storyteller – Understands that storytelling is the universal language and can translate inert information into stories that are compelling and drive interest
Collaborative – Incredibly effective with people, e.g., knows how to understand and learn from people, motivates enthusiasm and can drive decision-making
Pragmatic – Does not reinvent the wheel once something works and figures out how to scale processes and practices that drive efficiency and effectiveness
Pride of Authorship – Intrinsically cares about the quality of content and writing and will not publish anything that is subpar
Flexible and Resourceful – Thrives in a dynamic, growth business where new challenges are the order of the day and necessity is the mother of invention
DESIRED EXPERIENCE AND QUALIFICATIONS
7 year minimum experience in B2B public relations and social media
Proven track record of success in the origination and implementation of creative, effective PR and social media initiatives
Exceptional abilities to drive and develop content
Demonstrated passion for PR and news process
Must be able to hit the ground running
Written fluency in German, French or Spanish highly valued
Undergraduate degree in Journalism or related field from a top tier institution
High academic achievement (GPA – 3.5+)
Affinnova is revolutionizing how the world innovates. Our patented technology dramatically expands the field of creative ideas and reliably...