Published Job Title: Director of Publicity
Published Division/Department: Trade & Reference Publishers
Requisition #: 5540
State/Province/County: New York
City: New York City
Country: United States
Percentage of Travel: 0 - 10%
Position Type: Full Time - Regular
Shift: 1st Shift
Interest Category: Other
The Director of Culinary Publicity develops overall PR strategy for the newly combined cookbook group, develops campaigns for the group’s 40-50 titles per year, and executes campaigns for high profile, lead titles -- writes press releases, books national media and author tours, and virtual events. The candidate manages the cookbook publicity budget, participates in cookbook editorial meetings, attends important culinary industry conferences and participates in launch, sales conference, marketing planning and other meetings. The position requires 5-6 years of cookbook publicity experience, extensive culinary media contacts, a proven track record of breaking through the noise, top notch communication skills, creativity and an ability to create a buzz through viral efforts and social networking communities.
Requirements 5-6 years of cookbook publicity experience, extensive culinary media contacts, proven track record in publicizing bestselling cookbooks, excellent writing and presentation skills, facility with social media and budgeting.
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