Director of Strategic Planning Possible Worldwide -
Cincinnati, OH
The Director of Strategic Planning will lead the development and presentation of strategy recommendations for existing and prospective clients, working with account services managers. In addition, the candidate will play an active and/or leadership role in New Business opportunities – from contact development and initial discussions to full pitches and recommendations. This Director must be able to develop strategic recommendations on short timing with limited information, both independently and in a team setting. We would like the Director to help build new products and services for the agency, train staff, and educate clients. This person will also build agency-wide capability by leading thinking on new marketing concepts and industry verticals, and developing strategic frameworks.
Specific Duties:
Lead strategy planning for developing concepts, ideas, and plans for achieving objectives successfully and for meeting and beating the competition
Understand the market and brand needs of the client
Lead development of insights
Understand, share and reapply program performance reviews
Gather, analyze and interpret the data and information from a variety of sources
Analyze quantitative and qualitative information from the client and proposing recommendations that will have tangible marketing and business impact
Synthesize information to provide thoughtful and well-written conclusions on which to develop a marketing and branding plan for the client
Identifying additional opportunities to provide value to the client
Co-lead in client presentations
Develop, write, and bring key insights to life in major presentations to the client
Qualifications:
10-15 years of experience in Marketing, Advertising, Consulting, and/or Interactive/Technology. May include agency and/or client-side experience.
MBA or advanced degree preferred
CRM expertise required
Experience in handling multiple, simultaneous projects.
Experience in making recommendations to senior level management.
Experience in specific industry verticals, such as consumer packaged goods, automotive, healthcare (especially pharmaceuticals), retail, and financial services.
Travel is required but is expected to be less than 20%.
Possible Worldwide - 13 months ago
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