Director of University Marketing
Seattle University - Seattle, WA

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Seattle University has an exciting, dynamic opportunity for a Director of University Marketing to join our community.

The Director of University Marketing leads the university’s marketing strategy. Primary responsibilities include overseeing the development, implementation and integration of the university’s marketing strategy, and coordinating marketing projects across schools, colleges and key administrative units, including enrollment, advancement and alumni relations.

The position will report directly to the Vice President for Communications and work in close partnership with the Brand Director. Key elements include working closely with internal clients, outside agencies and establishing performance metrics.

Essential Job Functions
Leads overall marketing strategy for the university and manages marketing staff.

Manage and coordinate the major projects within Marketing & Communications department such as projects for admissions and advancement areas.

Develops and oversees overall university marketing budget. Responsible for maintenance of marketing account budgets, development and implementation of marketing plans and campaigns.

Collaborates with the Brand Director on creative strategy for campus-wide projects.

Key contributor to ongoing content strategy development.

Develops and maintains benchmarks to measure the impact of strategic marketing initiatives

Directs development and implementation of digital/traditional advertising strategy.

Serves as Marketing Account Executive to internal partners, including Colleges, Schools and business units, to ensure alignment of University strategy and individual marketing projects.

Assesses proposed new marketing initiatives – e.g. electronic publications, social media strategy, mobile applications and others – through competitive research and business analysis, and provides recommendations to leadership.

Serves as institutional expert on emerging trends in higher education marketing.

Conducts relevant market research as needed.

Marginal Job Functions
Performs other related duties as assigned.

Minimum Qualifications
Bachelor’s degree in a related field plus ten years of work experience.

A successful candidate will possess:
• Demonstrated ability to create and execute short and long-term marketing plans.
• Extensive project management experience.
•3-5 years of budget management experience. ($1M-plus preferred)
• Exceptional communications, writing and presentation skills.
• Thorough understanding of marketing principles and branding as they relate to higher education.
• Strong interpersonal skills, especially in the area of client relations.
• Ability to work collaboratively with a broad range of internal constituents.
• Deep knowledge of, and facility with, metrics dashboards/ability to manage and communicate performance milestones for both competitive marketing and ROI .
•Extensive experience in managing agency relationships.
All candidates must show a demonstrated commitment to diversity and the university’s mission, vision, and values.
All positions at Seattle University require a criminal history background check.
Preferred Qualifications
Master’s degree is highly preferred. At least three years of experience in higher education is highly preferred.
Salary will be discussed during the interview process and is commensurate with qualifications.
Excellent Benefits Package
Our excellent benefits package currently includes: Medical, dental, vision, life, and disability insurance, significantly subsidized for employee and dependents; generous retirement plan: 10% of salary contributed by University (after 1 year); vacation, sick leave, 11 holidays plus Christmas week off, community service leave; Transportation pass 75% paid; Automatic payroll deposit; Library privileges for employees; University fitness facilities free for employees; S.U. tuition for employees and dependents administered in accordance with University policies.
Application Instructions
Please apply online at: Applicants are also strongly encouraged to attach an electronic cover letter and resume when applying.
Persons who need assistance with the recruitment process may contact the Office of Human Resources at: 206-296-5870.
Close Date
Non-Discrimination Policy
Seattle University does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, political ideology or status as a Vietnam-era or special disabled veteran in the administration of any of its education policies, admission policies, scholarship and loan programs, athletics, and other school-administered policies and programs, or in its employment related policies and practices. In addition, the University does not discriminate on the basis of genetic information in its employment related policies and practices, including coverage under its health benefits program.
All University policies, practices and procedures are administered in a manner consistent with Seattle University’s Catholic and Jesuit identity and character. Inquiries relating to these policies may be referred to the University’s Vice President for Human Resources and University Services and Equal Opportunity Officer at (206) 296-5870.
Consistent with the requirements of Title IX of the Education Amendments of 1972 and its implementing regulations, Seattle University has designated three individuals responsible for coordinating the University’s Title IX compliance. Students or employees with concerns or complaints about discrimination on the basis of sex in employment or an education program or activity may contact any one of the following Title IX coordinators:
Office of Human Resources
RINA 214
(206) 296-5870
Individuals may also contact the Office for Civil Rights of the U.S. Department of Education.
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