Director of Web Communications
National Collegiate Athletic Association - Indianapolis, IN

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POSITION: Director of Web Communications

Primary Function : This position is responsible for overseeing the strategy, content and design of ncaa.org and assists with managing the relationship with ncaa.com.

Core Duties and Responsibilities :

  • Lead and advance a comprehensive web communications strategy within an external affairs and strategic communications environment for a national non-profit higher education association.
  • With a focus on issues management and brand advocacy, oversee the content, design and functionality for ncaa.org, the Association’s main administrative website.
  • Function as a primary contact internally and externally to coordinate NCAA-related content on ncaa.com, the Association’s championships website hosted by Turner Sports, in support of the overall NCAA brand.
  • Plan and supervise the creation of video content for the communications group and national office.
  • Coordinate with social media team on strategies involving social platforms and online communications.
  • Coordinate on appropriate business processes for online communications in conjunction with colleagues in information technology and finance.
  • Serve as a member of the Communications Management Team.
  • Other duties as assigned by the managing director of external affairs.


  • Minimum Requirements and Preferred Qualifications :

  • Bachelor's degree required, advanced degree preferred.
  • A minimum of five years experience leading web and online engagement within a strategic communications and issues management context to promote an organization’s brand. This experience preferably will be with a national non-profit association, government agency, major higher education institution or similar organization.
  • High level of editorial leadership and strategic content management required.
  • Demonstrated technical proficiency of relevant communication strategies and software, including knowledge of SEO strategies and techniques.
  • Organizational and team leadership skills essential.
  • Knowledge of intercollegiate athletics and higher education issues highly desirable.
  • Knowledge of NCAA structure and purpose highly desirable.
  • Ability to work under deadline pressure.


  • Principal Contacts :

    1. NCAA national office staff, especially communications and information technology colleagues.

    2. Technical consulting firm(s).

    3. NCAA membership.

    4. General public.

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