E-mail/Brand Manager Parallel HR Solutions -
New York, NY
Our client is a world known specialty retailer of casual apparel and accessories and is looking for a dynamic email marketing specialist to run and manage their marketing campaigns.
General Summary:
The main function of this person is the execution of online marketing campaigns, including creative development, web analytics, social media and mobile e-commerce.
Position Responsibilities:
Manage the mobile programs
Manage the creative development process with the creative services team and e-commerce team including the development of all online collateral, calendar management, project management, and quality assurance
Partner with Director of Internet Marketing on strategies to grow, analyze and improve the customer database
Develop, manage and optimize website performance
Provide support in our Social Media strategy (Facebook, Twitter, YouTube, and others)
Analyst online marketing trends and develop a next generation point of view for both site creative and marketing outreach
Research and monitor competition to establish actionable strategies to maintain market share
Communicate marketing initiatives to the various departments within the organization including In-store Marketing, e-commerce merchandising, creative and e-commerce operations
Skills
5+ years of marketing experience, preferably in the fashion clothing category
Bachelor's Degree
Highly motivated, self starting individual, strategic thinker, ability to multi-task
Excellent organizational, communication, and project management skills
Strong analytical skills
Strong computer skills; Word, Excel & Powerpoint
They offer a competitive salary and a comprehensive benefit package that includes outstanding bonus potential, a casual work environment, a generous merchandise discount and realistic growth potential.
Professional Pricing Society - 9 months ago
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