Ecommerce Specialist
Bluestem Brands, Inc. - Eden Prairie, MN

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Position Summary

The Ecommerce Specialist is responsible the day to day oversight of, and participation in, the tactical execution of Web site marketing plans, content management initiatives, set up and execution of test plans, quality assurance as well as regular reporting and analysis of Web site metrics and KPIs. Additionally, the Ecommerce Specialist is expected to participate and, in many cases, drive the project management of key web site updates, enhancements and functionality implementations. The Specialist works within the Ecommerce department helping other stakeholders in the organization to achieve their goals as it relates to needs on the Web site. The Specialist also works cross-functionally with Creative, Merchandising, IT, Credit and Legal.

Key Accountabilities:
Maintain working knowledge of Ecommerce Best Practices for online retail

Constantly stay abreast of industry developments in the areas of tools, functionality, usability, testing, social marketing and more.

Ability to manage multiple projects and rapidly changing priorities

Project Management

Maintain Web Site quarterly content and promotional calendar

Act as Ecommerce point person for Creative routing, approvals and revisions as it relates to Web Site content

Drive teams across disciplines (E.g., Merchandising, Creative) to maintain adherence to timelines to ensure deadlines for site content are met resulting in Web Site being 100% up to date at all times

Assist in defining business requirements for ad hoc projects

Periodically lead project implementations for the business

Content & Experience Management

Use ecommerce platform’s content management system to load digital assets (e.g., creative) for display on Web siteSet up and administer web site Promotions

Mercado/Omniture Merchandising; Test & Target

Set up and administer segmentation driven web site Experiences, maintain working calendar of Experiences by customer segment

Manage updating Home Page and Category Pages according to promotional plan and refresh calendars by Web Site Coordinator

Manage and/or assist in image mapping of creative assets to click through to appropriate landing pages/products; execute QA process to ensure flawless execution

Tracking, analysis and optimization based on performance of each campaign

Creative routing across multi-functional team

Testing & Test Plans

Participate in functional testing of site updates, modifications

Work with Ecommerce department to execute structural and design oriented test plans to optimize the Web site experience

Proactively track and report on performance

Recommend optimizations based on performance

Employ rigorous QA procedures to ensure flawless execution

Recommend future test initiatives based on site and test analysis

Reporting & Analysis

Use third party systems to generate informed business intelligence reporting used by management to drive business decisions

Set up and monitor reports for key Web site process flows, business KPIs

Proactively identify areas of the Web Site where opportunity for improvement exists; participate in planning and execution to exploit opportunity

Required Skills

Required Experience

4-year degree

1-4 years experience in Web Site Operations role

Knowledge of Internet retailing a plus

Comfortable in a deadline-driven environment with rapidly changing priorities and a high volume of projects

A team player with strong initiative, work ethic, ability to work independently and entrepreneurial spirit

Excellent organizational skills

Strong attention to detail

Strong analytical skills

Direct marketing experience helpful, online direct marketing experience a plus

Internet savvy

Creative, energetic, passionate and flexible

Technical skills (preferred but not required)

HTML, CSS and Javascript

Online Analytics- Google Analytics, Site Catalyst

Bluestem Brands, Inc. - 19 months ago - save job - block
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