Email Interactive Designer
Bisk Education, Inc. 6 reviews - Tampa, FL

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Email:
  • The Email Interactive Designer (EID) will be responsible to execute the email and communication strategies developed by the Sr. Marketing Communications Manager and Brand/Marketing Managers utilizing dynamic templates provided by the creative team to optimize performance, increase conversion rates and streamline production systems
  • The EID using the ESP’s AMPscript programming language will convert the email campaigns defined by the marketing teams into automated process within the Exact Target (ET) tool dynamically matching creative elements and database selects tied to the campaign. This will include new campaigns, the transfer of existing Talisma campaigns to ET and transactional emails from multiple internal systems
  • The EID will work with the data team to ensure that all email contact lists are accurate and kept up to date within ET and create queries and filters to match the audience required for the defined marketing campaigns
  • One-off email blasts will require the EID to create the appropriate list select filters or work with the data team to create a custom list. The EID may be part of the design process for these one-off emails
  • The EID will work with internal stakeholders to develop a reporting structure that will provide information to evaluate the effectiveness of our campaigns, creative, quality of lists, etc. Â
Talisma:
  • The EID, working with the Sr. Marketing Communications Manager and the Brand/Marketing Managers will help maintain the automated marketing process that is currently active in the application
  • Until all email campaigns are transferred from Talisma to ET, the EID will ensure that all campaigns are ready for deployment for all “session†selling cycles for both Degrees and Certificates
  • With support from Sr. Marketing Communications Manager and Brand/Marketing Managers, the EID will ensure that all chat and canned responses match the current sales strategy and maintain all sales training documentation
  • The EID will work with Sr. Marketing Communications Manager and Brand/Marketing Managers/Corporate teams when one-off emails are needed to be sent through Talisma to support lead conversion
Knowledge, Skills and Abilities Required:
Successful candidate will need a passion for interactive technologies, strong understanding of production systems and workflow, database structure, have strong analytical and teamwork skills, and an ability to work in a fast-paced and dynamic environment. This position will be held accountable for measurable growth, consolidation and automation of email production systems, synchronicity of mass communications and accuracy of messaging. Â
  • 5+ years working in interactive marketing environment
  • Strong Java Script, HTML, basic SQL knowledge and data filter activity development
  • Superior analytical and problem solving skills demonstrating the ability to understand key performance drivers and ability to execute against findings
  • Solid understanding of the email industry landscape and email-based business communication models – previous experience as an analyst with a high tech, internet or media company helpful
  • Experience synthesizing information from numerous sources and presenting concise analyses to senior managers
  • Excellent verbal and written communication skills
  • Strong attention to detail, self starter, and the ability to manage multiple projects simultaneously

We are proud to offer a comprehensive and competitive benefits package to meet the needs of our employees. Our benefits include medical (prescription & vision), dental, life insurance, long term disability, flexible spending plans, 401(k), vacation and holidays. At Bisk Education, employees may take classes and we pay 100% of the college tuition…a $50,000 value. Â

Qualified candidates please visit the following link to submit your resume. Our application process will take you an average of 5 minutes to complete.

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Ref Code: PRF085
EOE

About this company
6 reviews