23andMe is looking for a strategic, creative email marketer who loves data to build out the company’s lifecycle engagement and acquisition email programs. Reporting to the VP of Marketing, the Manager/Senior Manager, Email Marketing will develop and lead all of 23andMe’s email efforts. We have very aggressive sales goals for 2013 and this person will be critical in helping us achieve these goals. Come join us!
Primary responsibilities include:
Collaborate with Marketing, Product Management, Research, and Business Development to define email strategy that engages 23andMe members and leads to additional sales.
Manage the email campaign process end-to-end including: email program strategy, creative direction, email content / messaging development, campaign execution, analytics, and reporting.
Educate cross-functional teams on email industry best practices, monitor and manage email deliverability and unsubscribe rates, and ensure legal compliance (CAN-SPAM)
Build out test plans and apply data driven techniques to optimize email performance including: personalization, frequency testing, messaging testing, offer testing, creative testing, segmentation / targeting and delivery timing testing
4+ years of consumer email marketing experience, preferably in consumer tech industry
Hands-on experience and proven track record managing all aspects of email campaigns and delivery through major email service providers
Outstanding analytical skills - solid understanding of all metrics typically utilized in assessing the performance of email marketing channel
Self-starter, reliable team player with strong initiative and the ability to thrive in high-intensity, rapidly changing environment
Excellent written and verbal skills. Strong creative intuition on messaging and designs that resonate with consumers
Exceptional project management skills, strong attention to detail, ability to manage multiple projects in parallel and high degree on initiative to drive projects to completion
Passion for data and strong bias for action - ability to synthesize data into insights and insights into actionable programs
Knowledge of HTML and SQL a big plus
Bachelor’s Degree required