Email Marketing Manager
Heifer International - Little Rock, AR

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Email Marketing Manager
Function:

This position is primarily responsible for the execution of all email, e-campaigns, fundraising communications and donor stewardship to increase revenue and engagement through online giving, donor engagement, program education and advocacy. The Email Marketing Manager works closely with a cross-departmental marketing team that includes Donor Engagement, Public Relations, Information Technology and International Programs teams and outside sources including agencies and vendors.

Responsibilities:

  • Develop and execute the email marketing strategy, with a focus on donor life cycle and conversion campaigns.
  • Develop strategy around reactivation of inactive file, focusing on retaining newly acquired donors and maximizing conversion within the cycle.
  • Manage the delivery of the content, photography, and design needed to build HTML, text-based emails and mobile email.
  • Compile statistics, analysis and reports on email performance and online marketing efforts using the Application Service Provider software and other programs as necessary, including Excel.
  • Assist in developing the user flow for Heifers outbound emails; will write, edit and key copy for campaign pages and set up hyperlinks to landing pages.
  • Using Heifers email and Content Management System utility, build the outbound emails to ensure compatibility and delivery in multiple email clients and web browsers, smartphones and other digital devices.
  • Write/proofread/edit website and other e-media content related to email campaigns and online fundraising such as peer to peer.
  • Develop a testing strategy to continually optimize email performance, from delivery to donation.
  • Identify, test and implement new opportunities to improve conversion and donor satisfaction via email communications.
  • Manage and optimize the design, content and layout of all email communications.
  • Manage with internal/external design, product and marketing stakeholders to develop business cases, campaigns, briefs, effective designs and landing experiences for email initiatives.
  • Take ownership of email programs to meet the organizations goals.
  • Develop other push media messages such as short-message and multimedia-message services (SMS and MMS) and Tablet notifications.
  • Analyze, monitor and communicate performance of email initiatives to business stakeholders.
  • Maintain email best practices including browser/client rendering and email design.
  • Monitor and minimize unsubscribe/bounce/complaint rates and ensure spam regulation compliance (e.g. CAN-SPAM).
  • Track and report email marketing metrics.
  • Leverage analytics in a collaborative process with key stakeholders to develop, manage and optimize a segmentation model to deliver the right message, at the right time, to the right customer.
  • May perform other job-related responsibilities as assigned.


  • Minimum Requirements:

    Bachelors degree plus seven (7) years job-related experience.

    Preferred Requirements:

    Minimum five (5) years project management and email marketing experience including hands-on experience: Implementing and optimizing email campaigns, working closely with design, marketing and/or product teams.

    Most Critical Proficiencies:

    • Performing analytics to monitor end-to-end campaign performance.

    • Taking ownership of programs and working with business stakeholders.

    • Experience with and knowledge of Newsletters and transactional email.

    • Excellent project management, time management, and problem solving skills.

    • Knowledge of the non-profit sector with awareness of the context in which non-profit organizations operate.

    • Knowledge of and experience in the design and execution of A/B and multivariate testing programs online and in email.

    • Knowledge of social networks as they relate to email.

    • Excellent understanding of email campaign performance metrics.

    • Solid understanding of email delivery and deliverability issues.

    • Good communication and presentation skills.

    • Knowledge of and experience working with email service providers (ESPs).

    • Knowledge of or experience in agency or large-volume client side email campaigns.

    Essential Job Functions and Physical Demands:

    • Well-versed in English grammar and usage.

    • Ability to prepare and present reports in a well-designed and attractive format with impeccable attention to detail.

    • May require constant sitting; working at a computer for extended periods of time.

    • Ability to manage and execute multiple tasks and execute overall project plans with a proven ability to consistently meet deadlines.

    • Must possess a strong initiative.

    • Ability to function in a team environment.

    • Ability to work with sensitive information and to maintain confidentiality.

    CareerBuilder - 15 months ago - save job - block
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    It's not just a handout; it's a new way of life. Heifer Project International (known as Heifer International) runs more than 925...