Email Marketing Manager
OpticsPlanet - Northbrook, IL

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The Email Marketing Manager position at OpticsPlanet offers the opportunity to oversee the multi-million dollar Email Marketing Program for a top 200 online retailer with close to one million products. The Email Marketing program is one of the main drivers of our very high customer retention rate. Your technical and analytical skills will be stretched to their capacity, identifying opportunities to further develop our Email Marketing Strategy and building a more complex email system. Your collaborative planning skills will be honed and tested as you work together with the sales and promotions, merchandising, web design and development teams. This is a great opportunity for an experienced Email Marketing professional with proven success managing over a very large, quality email list, promotional email strategy for an ecommerce business who has the ability to adapt quickly and thrive in a rapidly growing environment. Primary Duties and Responsibilities
  • Plan and execute email campaigns and oversee their entire cycle including creative development, segmentation, data processing, pre-deployment testing, quality control and back-end analysis
  • Lead the initiatives and projects to further enhance our email system in terms of reporting, customization, segmentation, multi-store integration, automation and more
  • Maintain a healthy email system by monitoring deliverability, sending scores, bounce/unsubscribes/complaint rates, and metrics
  • Manage strategy for even-triggered/automated email messages and analyze their effectiveness
  • Partner with Engagement & Design teams to optimize and test the design, layout, customer segmentation, and messaging strategies for all email communications
  • Analyze email campaigns and identify opportunities to improve performance & efficiency
  • Work with the rest of the Marketing team to develop strategies for increasing customer retention and engagement, social media audiences, PR opportunities, and more
  • Manage relationship with ESPs
Qualifications, Skills and Requirements
  • A minimum of 2 year experience in managing Email Marketing Strategy and technical Email Creation process for an ecommerce business
  • Knowledge of best practices for email marketing, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
  • Basic Working Knowledge of HTML, Photoshop is a plus
  • Bachelor's degree in a related field is required
  • A broad knowledge of ecommerce business models
  • Excellent verbal Communication Skills and proficiency in the English Language
  • A sharp mind with an ability to understand & develop concepts and a detail oriented approach to work
  • Positive attitude, strong work ethics, and ability to multi task
  • Advanced proficiency in Microsoft Office, specifically MS Excel as well as high comfort level with software and technology
Personal Characteristics To be successful in this position, you must have strong attention to detail, be able to work in a demanding and fast-paced environment, attend to multiple tasks simultaneously under pressure, and be willing to learn.

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