Email Marketing Manager
Rodale Inc. - New York, NY

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Rodale is seeking an Email Marketing Manager to join its Audience Development group . The Audience Development group is responsible for developing and managing digital marketing programs for, Rodale books, magazines, online fitness websites and other Rodale properties.

The Email Marketing Manager will play a key role in developing and implementing all online and email marketing programs for acquiring and retaining customers. He/she will work closely with Editorial, Business Intelligence, Merchandising, Social Media and other members of the larger team.

Responsibilities Include:
  • Oversee the customer journey and develop creative concepts to integrate messaging, product, content into triggered marketing campaigns
  • Thought leadership on long-term customer loyalty and the brand, with an eye toward optimizing each touch point
  • Develop the “Activation” plan to convert existing Rodale branded customers to and the communication plans once converted
  • B2B outreach to develop highly targeted messaging to influential individuals who are likely to share our story, content and promotions
  • Manage email marketing campaigns end-to-end, including targeting, set-up, testing, execution, reporting and optimization
  • Drive the strategy of email marketing from content, frequency and messaging, based on ROI and performance metrics
  • Create email reporting dashboards and custom reports analyzing campaign performance
  • Stay current with best practices, strategies, and industry standards related to email
  • Other digital marketing responsibilities
  • Act as a strong team player that can work cross functionally, sharing insights and experience whilst extracting the best from internal and external business partner relationships
  • 5-7 years of direct marketing experience
  • At least 3 years of email marketing experience
  • Excellent data analysis skills
  • Strong attention to detail and organization
  • Excellent writing and verbal communication skills
  • Ability to work in a fast paced environment and work independently
  • Proficiency with Microsoft Office, especially Excel
  • BA/BS, or equivalent experience, in a related field
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About Rodale:
Rodale is the authoritative source for trusted content in health, fitness, and wellness around the world. Rodale reaches more than 70 million people around the world through its category-leading media properties, trade books, subscription online properties and integrated marketing solutions. The company is also a leader in direct response marketing and has more than 26 million active customers in its database. Rodale publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times and Organic Gardening .

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About this company
Rodale Inc., which was recognized by the trade publication Advertising Age as Publishing Company of the Year for 2006, is the authoritative...