PROGRAM/ DEPARTMENT SUMMARY:|
Mercy Corps helps people turn the crises they confront into the opportunities they deserve. Driven by local needs, our programs provide communities in the world’s toughest places – places like Iraq, Afghanistan, Somalia and Haiti – with the tools and support they need to transform their own lives.
Resource Development (RD) staff work in three main areas: 1) raising private funds and cultivating and maintaining relationships with private donors; 2) defining the agency’s brand, raising our public profile and sharing stories about our work by engaging with the media, the public, and our supporters and producing a wide range of online and offline communications; and 3) teaching visitors to our Portland Action Center about issues of global poverty and engaging them in efforts to end it.
The RD team includes several dozen dynamic professionals who possess a wide range of skills. We are database managers, web developers, internet marketers and public relations experts. We are writers, designers, photographers and teachers. We are fundraisers with expertise in direct response, online, community, major gift and corporate giving. We are specialists in fundraising analysis, stewardship, prospecting and customer service. Most of all, we are passionate about Mercy Corps’ mission and dedicated to supporting our worldwide team that’s improving the lives of 19 million people in 36 countries.
GENERAL POSITION SUMMARY:
The Email Marketing Officer is responsible for leading and implementing a segmented email communications strategy that meets fundraising targets and other marketing goals. He/she will develop strategy for a multi-segment plan which he/she fully executes, from conceiving copy to sending each message. The person in this position will have support from writers and designers on the Web Services Team, but should be able to maintain basic email templates, craft copy and subject lines, and provide the last edit on every email.
ESSENTIAL JOB FUNCTIONS:
Develop and execute a multi-segment email marketing strategy designed to acquire, upgrade and cultivate donors, in consultation with Online Marketing Manager and external consultants.
Manage the calendar of marketing emails, including fundraising asks, advocacy actions, event invitations, cultivation pieces, and newsletters. This includes identifying themes and stories that are best able to meet communications and fundraising goals, and writing, editing and assigning content as necessary.
Operate an email marketing tool to create and maintain HTML templates, maintain and update list segments, send emails, and report results.
Work with colleagues to integrate fundraising and engagement campaigns across relevant channels, including website, email, direct mail, social networks and mobile.
Analyze campaign results and develop reports detailing all key email marketing metrics including delivery, opens, clicks, conversion, opt-out and revenue, and present result to colleagues.
Retain and acquire new email prospects by contracting with vendors for e-appends, managing email preferences and monitoring replies to email contacts.
Assist Web Services team with list hygiene for all managed email lists.
Stay abreast of current email marketing trends, new technology solutions, and competitive strategies, especially in fundraising.
Other duties as assigned.
As part of our commitment to organizational learning and in support of our understanding that learning organizations are more effective, efficient and relevant to the communities they serve - we expect all team members to commit 5% of their time to learning activities that benefit Mercy Corps as well as themselves.
Accountability to Beneficiaries:
Mercy Corps team members are expected to support all efforts towards accountability, specifically to our beneficiaries and to international standards guiding international relief and development work, while actively engaging beneficiary communities as equal partners in the design, monitoring and evaluation of our field projects.
SUPERVISORY RESPONSIBILITY: None
REPORTS DIRECTLY TO: Online Marketing Manager
WORKS DIRECTLY WITH: Members of the Interactive and Direct Marketing Team, online fundraising consultants
KNOWLEDGE AND EXPERIENCE:
BA/S in Marketing, Communications, or relevant field, or equivalent work experience
At least four years experience in email marketing, preferably in email fundraising
Knowledge of email fundraising best practices
Experience with web applications and third-party email tools
Experience with basic HTML and web design.
The successful candidate will have excellent strategic-thinking skills, strong written communication and editing skills, very high attention to detail, and ability to edit for accuracy, clarity and length. S/he will be proactive in identifying gaps and problems and working to resolve them, be able to work well with colleagues, weigh competing interests to determine optimal email calendar and be able to collect and analyze appropriate data to drive strategic decisions.
LIVING /ENVIRONMENTAL CONDITIONS:
Position is based in Portland, OR. Some evenings/weekends required, especially during emergency responses
Mercy Corps Team members represent the agency both during and outside of work hours when deployed in a field posting or on a visit/TDY to a field posting. Team members are expected to conduct themselves in a professional manner and respect local laws, customs and MC's policies, procedures, and values at all times and in all in-country venues.
Mercy Corps - 19 months ago
Mercy Corps is dedicated to helping the poor and oppressed in developing countries. The not-for-profit organization offers emergency relief...