Email Marketing Specialist Senior
Zillow - Seattle, WA

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Zillow is seeking an email marketer to assist with a robust email marketing program. The person in this job will work closely with the Email Marketing Manager to implement new strategic initiatives, as well as oversee, produce and execute already-established programs. Bring your ideas and your experience; work to help optimize and elevate Zillow's consumer and B2B email programs to best-in-class.

Responsibilities: Work across multi-channel marketing group on robust and comprehensive strategies. Become a "power-user" of company's current email service provider tools (Exact Target); build, test and send emails. Assist in overseeing large triggered email program, to ensure operational success. Understand and develop segmentation strategies; use internal data resources to filter and target appropriate segments. Maintain email calendar. Work with Email Team Lead to schedule emails. Also work with internal stakeholders to schedule emails to support their initiatives. Work with Email Manager, internal stakeholders, and content team (writers, editors) as necessary to gather, develop, and build content for emails. Support Email Team Lead on other projects as necessary. Help troubleshoot any technical issues as required.

Qualifications: Bachelor's Degree in Marketing, or other related field. 3-5 years' experience in a medium-to-large scale consumer-facing email marketing program; B2B email marketing a plus. Knowledge of email best practices and success metrics and CAN-SPAM legislation. Understanding of email marketing operations, technology, testing techniques and platforms; specifically building requirements for list segmentation, workflows and triggered events. Demonstrated ease, facility, and interest in working with data, including standard email engagement metrics and web analytics tools (such as Omniture or Google Analytics). Demonstrated ability to manage a large number of email campaigns and segmentation strategies. Prior experience working with email service providers (specific knowledge of Exact Target platform and tools a plus). Strong verbal and written communication skills. Able to keep others informed and up-to-date; able to organize/prioritize. Need to be able to multi-task and manage competing priorities and requests. Knowledge of HTML code helpful.

Zillow - 18 months ago - save job - block
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About this company
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Zillow, Inc. (NASDAQ:Z) operates the leading real estate and home-related information marketplaces on mobile and the Web, with a...