Email Marketing Specialist
Adaptive Planning, Inc - Mountain View, CA

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Responsibilities:
  • Manage and execute email distribution and marketing efforts via marketing automation platform
  • HTML email creation, list segmentation and pre-deployment testing, supporting international regions as necessary
  • Proactively monitor marketing metrics (open rates/click-through/deliverability/etc.) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness
  • Manage marketing workflows and coordinate with Marketing teams to ensure that email campaigns meet deadlines and corporate standards/requirements
  • Employ a consistent best-practice approach to overall client communication, including marketing content and strategy, and providing effective feedback and solutions
  • Applying a pro-active approach on execution, processes and daily maintenance
  • Work closely with the marketing teams and cross-departmental groups
Required Skills:
  • Skill sets are from a marketing/design/art background in such area as; email marketing , graphic design, or website with a desire to grow within the marketing group
  • One to two years of experience in email marketing automation platform or similar application is required; Eloqua, Marketo, Constant Contact, Exact Target
  • HTML / Photoshop / CSS creation and coding experience
  • Knowledge of best practices for creating emails, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws
  • Salesforce experience or similar CRM system desired
  • Strong editorial background, copywriting and copyediting skills are desired
  • Flexibility and ability to manage and prioritize multiple projects and work around tight deadlines in a fast paced environment
  • Successful track record working in a team environment
Location: Mountain View, CA

Contact: Qualified applicants should submit a resume and cover letter highlighting experience to the company via email at jobs@adaptiveplanning.com . Please include the term “Marketing Specialist” in your email subject line.

Adaptive Insights - 11 months ago - save job - block
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