Email Marketing Specialist
Leadmotion Inc. - New York, NY

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We're looking for a experienced email marketing specialist to develop and execute email campaigns that drive revenue growth across multiple brands. You will oversee all email marketing activities and will be responsible for initial planning, implementation, monitoring, optimization, analysis and reporting.

Responsibilities
  • Work with our creative department to assist in developing email creatives
  • Work with our marketing and analytics departments to do thorough split-testing and campaign optimization
  • Work with multiple ESP's to ensure we maintain a clean sender reputation
  • Provide feedback and assist in building out necessary technologies to achieve revenue goals.
Requirements
  • Thorough understanding of all email compliance laws and best practices
  • Experience with the management of large (1MM+ subscriber) email lists
  • General understanding of email authentication methods (DKIM, SPF etc) and sender IP reputation management
  • Experience working directly with 3rd party ESP's
  • Experience with deliverability and reputation management services (i.e SenderScore, ReturnPath, LashBack)
  • Experience doing extensive split testing and email campaign performance

Leadmotion Inc. - 2 years ago - save job