Email Project Coordinator
Standard Register - Dayton, OH

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Email Project Coordinator

· Manage all aspects of email projects including creation, testing, and sending emails and campaigns, and maintaining email calendar

· Work with customers and internal staff to manage list segmentation and develop segmentation strategies to increase engagement and to get the right message to the right person at the right time

· Manage all aspects of email service provider relationships

· Ensure compliance with CAN-SPAM regulations and optimization of deliverability to internal and external audiences

· Stay current with email marketing best practices, strategies, and industry standards

· Own all metrics, including deliverability, opens, and clicks, and use results to drive future action

· Work with team members to support best practices in creation of emails, landing pages, forms and reports

· Leverage personalization and dynamic delivery of content to modularize lead nurturing programs by disqualification reason, persona, product or solution interest, or industry

· Contribute to the creation of effective landing pages for email programs

· Continuously optimize mailing strategies to drive higher returns including A/B and multivariate testing of subject lines, message content, images, offers, mailing frequency, segments, etc.

· Utilize the best email practices to ensure CAN-SPAM compliance

· Driving email list growth strategies and execution across multiple channels, serving as email acquisition authority across the organization

Skills:

· At least two years previous email marketing experience

· Expert knowledge of email best practices including targeted lists, subject lines, messaging and deliverability

· Strong knowledge of ExactTarget

Detail oriented

Strong verbal and written skills, good articulation and customer facing skills

· Analytical and segmentation skills

· Strong abilities in production and data analysis

· Ability to develop email strategies, segmentation, list management, and content management to optimize engagement and continuously improve results

· Knowledge of Salesforce.com desirable

· Understanding of marketing metrics and expertise in A/B testing and ROI analysis desirable

· Experience with marketing automation platforms like Pardot, Eloqua or Marketo strongly preferred

Standard Register - 30+ days ago - save job - block
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About this company
73 reviews
When it comes to managing communication, The Standard Register Company (SRC) helps businesses maintain a certain set of standards. SRC...