This person is responsible for the execution of the local engagement plan in a Blue Zones Project Demonstration site community. This person will report to the BZP Community Program Manager and will coordinate activities with the local Blue Zones Project Team and the state-wide Engagement/PR lead to maximize local participation and engagement from individuals and organizations. This person will coordinate the delivery of collaterals and promotional activities (on-line/off-line) to drive program participation of the local citizens based on a high-level engagement strategy developed by the Blue Zones Project team. The outcome is to optimize engagement for the project while projecting Healthways, Blue Zones and Wellmark brands in an optimal light. All efforts will be aimed at achieving target outcomes including:
Drive 25% engagement (over the term of the project) of local citizens in the program as measured by completion of a pledge, attending an event, using on-line tools or other participation methods that emerge during the program.
Work with the local BZP team to drive participation of the local schools, restaurants, grocery stores and other employer organizations in the Blue Zones Project as measured by the adoption of implementation of pledge actions to achieve certification as a Blue Zones Community
Updating websites/social networking sites
Writing promotional pieces using standard templates, including drafting and sending partner newsletters, direct mail (email and snail mail)
Executing community-based direct mail campaigns
Managing placement of up-paid local promotions with local media
Managing placement of local advertising
Coordinating of community-based grass-roots strategies (yard signs, rallies, etc.)
Working with the local Community Program Manager, local employer/organizations lead, community leaders, media (as assigned) and other partners to plan implement a successful engagement plan in support of the overall program in the target city
Attending and supporting major events to capture stories for web and other outreach efforts
Making recommendations to improve the playbook and project materials
Organizing and managing community events
Experience in lieu of education also considered.
5 + years of marketing experience
Track record of leverage diverse resources including volunteers in complex projects that are on-time and at/under budget
It is preferred that this person is well connected in the target community in which the project is taking place or at least has a good knowledge of the local market
Excellent writing skills (web content, direct mail, ad copy)
Experience securing multiple types of non-paid and paid local media
Track-record of developing or implementing grass-roots engagement strategies
Strong team leader, specifically in partnership contexts where the team is a collection of volunteer resources/groups
Experience chairing, leading and/or organizing community events
Adept at working all levels of government, non-profits, schools and employers to align complex communities around an engagement campaign
Compelling verbal communications skills as it relates to inspiring citizens to participate
Ability to oversee engagement of multiple initiatives with volunteer leaders simultaneously and focus effort and resources in the highest priority areas while executing on-time and at/under budget. Must be able to multi-task and deliver under pressure from various stakeholders.
For three decades, Healthways has been dedicated to improving the human condition. Each year, we learn more and do more for the millions of individuals who count on us to make a difference in their health and well-being. Healthways is a global provider of solutions that help employers, health plans and government agencies enhance business performance and reduce healthcare costs. Our mission is to create a healthier world, one person at a time.
Here at Healthways as we continue to make the world a healthier place, we have also created an environment where people choose to do their best work. Our unique culture thrives on mission-driven individuals who exude a high sense of energy and passion in everything that they do. Collaboration and teamwork are an essential part of everyday life for Colleagues who trust and depend on one another to achieve the highest degree of collective success. We are an organization that strives to recruit the best and the brightest individuals who take pride in the statement "I work for Healthways."
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