In addition to assuming full ownership of all partner promotions the Event and Promotions Manager will work closely with DA’s Business Intelligence and Finance to analyze current and historical performance for the purpose of ensuring DA is achieving both revenue and contribution goals.
A key requirement of the new Event and Promotions Manager’s role is to take a more strategic approach to Partner Marketing. The qualified individual will work closely with executive leadership within our client portfolio to elevate partner promotion of the DA powered storefront. The key promotional elements of focus will include but not be limited to IPMS, content site optimization and social posts.
The Event and Promotions Manager will also pursue and develop relationships with all key production studios to drive product placement within our enabled programming. This key component of the role will enable DA to place exclusive items in content well upstream. The Event and Promotions Manager will then leverage both the Promotional Calendar and Partner Marketing to fully monetize the product placement opportunity.
Delivery Agent - 12 months ago