Plans, organizes and directs the activities and functions of the Tourist Development Department.
ESSENTIAL JOB FUNCTIONS:
Develops and manages a staff to facilitate the tourism related affairs of the county, department and related entities.
Directs, coordinates and monitors activities of all companies under contract to the department.
Works collaboratively with the State of Florida Commission on Tourism/Visit Florida, and related tourist development agencies, councils and organizations toward providing a cohesive regional and statewide effort in promoting economic activity through tourism.
Implements and provides administrative direction for improved tourism participation through special events and festivals.
Plans and administers beach restoration, maintenance and improvement programs in collaboration with environmental officials to ensure the development of additional public access ways; accommodates preservation of natural dunes, beach areas and related natural resources, and beach restoration projects.
Formulates, assembles and administers annual marketing/promotional/advertising/research objectives and strategies.
Directs the overall administration of the Emerald Coast Convention Center through the General Manager and his or her staff.
Prepares, implements and administers budgetary allocations under established county ordinance and guidelines and state law for the appropriate expenditures of the Tourist Development Trust Funds.
Coordinates and executes plans and activities of public committees.
Monitors sales and marketing strategies and evaluates progress towards increasing overnight stays.
Monitors preparation of monthly financial statements to be delivered to the Tourist Development Council.
Ensures that the appropriate reports are presented in a timely manner to the Tourist Development Council and Convention Visitors Bureau stakeholders.
Administers and operates the state Certified Turtle Watch Program for the county.
Conducts studies for future construction of various tourism related facilities.
Administers the daily department operations, and ensures adherence to State, County and Council policies and guidelines.
Plans, develops and implements draft budgets for programs and department operating budget, and monitors cost/expenditures to ensure adherence to guidelines, financial goals and objectives.
Prepares various marketing, advertising, and project reports.
Acts as Project Director for all tourist development construction projects.
Maintains current knowledge of trends and developments in the field of purchasing and procurement, and facilitates application of such to division policy and procedure.
Performs several and various public speaking engagements when requested.
Must be able to meet work schedule and attendance standards.
Performs related duties as required.
MINIMUM TRAINING AND EXPERIENCE:
Bachelor's degree in Marketing, Finance, Business Administration, or closely related; supplemented by a minimum of eight (8) years progressively responsible experience in the hospitality/tourism administration or marketing field, to include development and administration of complex programs and budgets, four (4) years of which shall be acquired in management capacity, preferably for a municipal or institutional organization; or an equivalent combination of education, training and experience that provides the required knowledge, skills and abilities. Certified Meeting Planner and Registered Meeting Planner certificates are preferred. Experience with construction project administration preferred. Must be computer literate. Requires a valid driver license.
MINIMUM QUALIFICATIONS OR STANDARDS REQUIRED TO PERFORM ESSENTIAL JOB FUNCTIONS:
Physical Requirements: Must be able to exert 20 to 50 pounds of force occasionally to lift, carry, push, pull or otherwise move objects. Tasks require sedentary work, with periodic walking and standing over rough and uneven surfaces. Requires full range of body motion, requiring full use of lower extremities and back muscles.
Data Conception: Requires the ability to compare and/or judge the readily observable, functional, structural or compositional characteristics (whether similar to or divergent from obvious standards) of documentation, programs, budgets and equipment.
Interpersonal Communications: Requires the ability of speaking and/or signaling people to convey or exchange information; includes issuing and receiving assignments, instructions and/or directions. Requires the ability to tactfully and effectively interact with the public and with co-workers.
Language Ability: Requires ability to read a variety of records, reports, policy and procedure manuals, codes, professional journals, etc., in moderately complex to highly technical terminology. Requires the ability to read, interpret and develop policy and procedure. Requires the ability to prepare forms and reports using prescribed formats, and adhering to all rules of grammar, spelling, diction and punctuation. Requires the ability to communicate effectively in Standard English and in the various professional languages relevant to marketing/promotion/municipal administration activities.
Intelligence: Requires the ability to apply principles of logical and scientific thinking to define problems, collect data, establish facts and draw valid conclusions; to interpret a variety of technical instructions in written, mathematical or diagrammatic form; to make independent judgments; to acquire knowledge of topics related to primary occupation. Requires the application of moderate to long range planning principles and techniques. Requires the application of principles of influence systems and synthesis functions.
Verbal Aptitude: Requires the ability to record and deliver information, to explain procedures, to issue and follow verbal and written instructions. Must be able to communicate effectively and efficiently in a variety of technical and/or professional languages used within the parameters of the job.
Numerical Aptitude: Requires the ability to add and subtract totals, multiply and divide, use decimals and calculate percentages, determine weight; compute discount, profit and loss, ratio and proportion; interpret graphs; perform statistical calculations.
Form/Spatial Aptitude: Requires the ability to inspect items for proper length, width and shape; identify degrees of similarity in form; and visually read various information.
Motor Coordination: Requires the ability to coordinate hands and eyes using modern office equipment.
Manual Dexterity: Must have moderate levels of eye/hand/foot coordination.
Color Discrimination: Requires the ability to differentiate colors and shades of color.
Interpersonal Temperament: Requires the ability to deal with people beyond receiving instructions. Must be adaptable to performing under stress when confronted with frequent deadlines. Requires the ability to exercise consistent tact and courtesy in frequent contact with various professionals, county staff and the general public. Requires the ability to avoid violent behavior that threatens the safety of other employees or the public.
Physical Communications: Requires the ability to talk and hear: (talking: expressing or exchanging ideas by means of spoken words; hearing: perceiving nature of sounds by ear). Must be able to hear and understand communications through telephone and radio.
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