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Executive Director of Communication & Marketing
Thiel College is looking for a seasoned professional who can efficiently and effectively integrate marketing communications into a close-knit, yet growing, private institution of higher education.
The Executive Director of Communication & Marketing position signifies Thiel College's commitment to building a comprehensive, structured approach to unified, integrated marketing and communications to help drive its 2016 strategic vision in conjunction with the College's sesquicentennial celebration. With the evolution of higher education offerings and competition among institutions, Thiel College recognizes how critical an integrated marketing communications program is to achieving its goals. The Executive Director has a unique opportunity to be a change agent, introducing strategic marketing into the College in a way that aligns and lifts up its core mission and values.
Reporting directly to the Vice President for College Advancement, the Executive Director of Communication & Marketing will provide leadership, vision, and guidance for all communications and brand-building for the College. Specific audiences include prospective students and their families, alumni, donors, influencers, and community members. Fostering a collaborative culture, the Executive Director will partner with Thiel's faculty and professional staff, particularly with the Dean of Enrollment and President, to introduce and refine marketing communications initiatives and strategies. Input, buy-in, and sensitivity to the perspectives and views of constituencies in the strategic process are key to successful introduction and implementation of new strategic initiatives.
This is a multifaceted role requiring equal measures of skill and sophistication in marketing communications strategy, implementation, management, and leadership. It is equal parts brand creator, ambassador and steward. The Executive Director of Communication & Marketing will ensure consistent, on-point messaging that is strategically aligned to target audiences both internally and externally. Deploying published materials, online content, video and photographic production and events, the Executive Director will apply strong fundamental marketing principals across communications platforms to maximize the reach of distinctive, compelling and effective branding. Strategies will be developed with an understanding of where the College is today and where it needs to be in 20 years.
Development and implementation of a strategic comprehensive marketing plan that defines and promotes the Thiel brand to internal and external audiences, integrating public relations, advertising (broadcast, online, print) and promotions, ensuring a high degree of quality and consistency across all mediums and methods
As chief architect of the college's positioning, designs strategies that enhance Thiel's institutional identity, academic reputation, and goals in enrollment, fundraising, and community involvement
Coordinates synergies between College print material, web presence and social media
Organize and facilitates marketing committee representing stakeholders for campus-wide collaboration and participation
Develop related policies and procedures for timely and effective execution of initiatives
Assess current market standing through research and competitive analysis, establishing metrics to measure impact and evidence-based decision making
Planning, creation and placement of advertising, working with agencies and outlets
Design communication collateral and give direction to contracted graphic designers
Crisis communication planning, serving as College spokesperson as necessary
Provides creative, writing and editing for select projects
Represents Thiel College with community organizations and events
Supports outreach to key audiences through events that engage Thiel's many audiences and build good will
Partners with Advancement office on initiatives that engage alumni and other friends of the College for greater participation
Partners with Admissions office on various initiatives that engage prospective students and parents for increased inquiries and applications
Advise senior administrators on external communication with regard to audience, content and delivery
Supervise staff and student workers/interns
Manage annual departmental budget and calendar
Qualifications and Attributes
Bachelor's degree (master's preferred) in communication, marketing, public relations, sales or related field
Seven years' experience working in marketing/communications, with at least three years in supervisory role
Understanding of the higher education market, particularly in this region
A thinker, a creator and a builder who can also lead and inspire others outside of their direct supervision
Knowledge and use of mission-appropriate social media as well as emerging technologies to advance Thiel's brand
Excellent writing, organizational, interpersonal and presentation skills
Positive/infectious enthusiasm yet professional demeanor, which instills confidence, trust and respect
A steady, thoughtful style that is culturally sensitive both in and outside of the College is essential
Oriented to serve, to listen, to collaborate and to be empathetic
Ability to work evenings and weekends as necessary
Graphic design skills; proficient in Adobe Creative Suite applications
AMA, IABC or PRSA designation a plus
Response deadline - September 6, 2013
Email letter of interest, resume, and three professional references to firstname.lastname@example.org , or send application materials to: Human Resources, Thiel College, 75 College Avenue, Greenville, PA 16125. Applications will be reviewed as received and accepted until the position is filled.
Visit our main website for more information about Thiel College. Thiel College is an equal opportunity employer and is committed to increasing diversity among its faculty and staff. Qualified minority applicants are encouraged to respond.
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