Executive Director of Communication & Marketing
Thiel College - Greenville, PA

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Human Resources > Employment Opportunities > Director of Student Activities & Involvement

Executive Director of Communication & Marketing

Thiel College is looking for a seasoned professional who can efficiently and effectively integrate marketing communications into a close-knit, yet growing, private institution of higher education.

The Executive Director of Communication & Marketing position signifies Thiel College's commitment to building a comprehensive, structured approach to unified, integrated marketing and communications to help drive its 2016 strategic vision in conjunction with the College's sesquicentennial celebration. With the evolution of higher education offerings and competition among institutions, Thiel College recognizes how critical an integrated marketing communications program is to achieving its goals. The Executive Director has a unique opportunity to be a change agent, introducing strategic marketing into the College in a way that aligns and lifts up its core mission and values.

Reporting directly to the Vice President for College Advancement, the Executive Director of Communication & Marketing will provide leadership, vision, and guidance for all communications and brand-building for the College. Specific audiences include prospective students and their families, alumni, donors, influencers, and community members. Fostering a collaborative culture, the Executive Director will partner with Thiel's faculty and professional staff, particularly with the Dean of Enrollment and President, to introduce and refine marketing communications initiatives and strategies. Input, buy-in, and sensitivity to the perspectives and views of constituencies in the strategic process are key to successful introduction and implementation of new strategic initiatives.

This is a multifaceted role requiring equal measures of skill and sophistication in marketing communications strategy, implementation, management, and leadership. It is equal parts brand creator, ambassador and steward. The Executive Director of Communication & Marketing will ensure consistent, on-point messaging that is strategically aligned to target audiences both internally and externally. Deploying published materials, online content, video and photographic production and events, the Executive Director will apply strong fundamental marketing principals across communications platforms to maximize the reach of distinctive, compelling and effective branding. Strategies will be developed with an understanding of where the College is today and where it needs to be in 20 years.

Primary Responsibilities

Development and implementation of a strategic comprehensive marketing plan that defines and promotes the Thiel brand to internal and external audiences, integrating public relations, advertising (broadcast, online, print) and promotions, ensuring a high degree of quality and consistency across all mediums and methods

As chief architect of the college's positioning, designs strategies that enhance Thiel's institutional identity, academic reputation, and goals in enrollment, fundraising, and community involvement

Coordinates synergies between College print material, web presence and social media

Organize and facilitates marketing committee representing stakeholders for campus-wide collaboration and participation

Develop related policies and procedures for timely and effective execution of initiatives

Assess current market standing through research and competitive analysis, establishing metrics to measure impact and evidence-based decision making

Planning, creation and placement of advertising, working with agencies and outlets

Design communication collateral and give direction to contracted graphic designers

Crisis communication planning, serving as College spokesperson as necessary

Provides creative, writing and editing for select projects

Represents Thiel College with community organizations and events

Supports outreach to key audiences through events that engage Thiel's many audiences and build good will

Partners with Advancement office on initiatives that engage alumni and other friends of the College for greater participation

Partners with Admissions office on various initiatives that engage prospective students and parents for increased inquiries and applications

Advise senior administrators on external communication with regard to audience, content and delivery

Supervise staff and student workers/interns

Manage annual departmental budget and calendar

Qualifications and Attributes

Bachelor's degree (master's preferred) in communication, marketing, public relations, sales or related field

Seven years' experience working in marketing/communications, with at least three years in supervisory role

Understanding of the higher education market, particularly in this region

A thinker, a creator and a builder who can also lead and inspire others outside of their direct supervision

Knowledge and use of mission-appropriate social media as well as emerging technologies to advance Thiel's brand

Excellent writing, organizational, interpersonal and presentation skills

Positive/infectious enthusiasm yet professional demeanor, which instills confidence, trust and respect

A steady, thoughtful style that is culturally sensitive both in and outside of the College is essential

Oriented to serve, to listen, to collaborate and to be empathetic

Ability to work evenings and weekends as necessary

Graphic design skills; proficient in Adobe Creative Suite applications

AMA, IABC or PRSA designation a plus

Response deadline - September 6, 2013

Email letter of interest, resume, and three professional references to employment@thiel.edu , or send application materials to: Human Resources, Thiel College, 75 College Avenue, Greenville, PA 16125. Applications will be reviewed as received and accepted until the position is filled.

Visit our main website for more information about Thiel College. Thiel College is an equal opportunity employer and is committed to increasing diversity among its faculty and staff. Qualified minority applicants are encouraged to respond.

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