F Class Marketing Program Manager
GE Power & Water - Atlanta, GA

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Job Number

1689331

GE is an equal opportunity employer, offering a great work environment, challenging career opportunities, professional training and competitive compensation.

The MPM will be responsible for leading numerous PGS marketing efforts associated with development and commercialization of new and existing products and services for all F series gas turbines. Be fully engaged in the NPI tollgate process for all F series programs. In particular, participate and be the PGS voice and marketing content provider.

Essential Responsibilities
  • Market sizing and timing, region dynamics & trends
  • Create differentiated value proposition, market segmentation
  • Be responsible for customer and competitive insights
  • Be responsible for financial forecasting and customer economic analysis
  • Commercialize planning and budgeting
  • For certain key programs, lead all of the early stage (TG 1&2) deliverables including development and presentation of the business case to include sales & margin projections, estimated cost and payback / IRR analysis
  • Promote a market backed approach to NPI by working with regional Business Intelligence (BI) and Sales teams to better understand global revenue and margin forecasts for potential new offering; this should take into account macro factors as well as customer insights (through on-going studies) and sales insights (through discovery process)
  • Assist with development of new tools, templates and best practices to facilitate NPI development for Product Line Management, Engineering, Marketing and Communications
  • Coordinate with Communications develop and implement sales tools and materials in support of sales training, lead generation and order conversion; this could include development of content and value propositions for the inclusion into communications-lead activities such as fact sheets, brochures, and other media and public relations (PR)
  • Assist with monitoring and tracking of all NPI programs with focus on timing, cost and revenue / margin estimates. Also be engaged with efforts to enhance these metrics
  • Understand the global installed base fleet and factors impacting their operation and probable appetite for various types of uprates – output, heat rate, availability, emissions etc. (use this information to craft and shape future NPI offerings)
  • Support all initiatives around new idea generation

    Qualifications/Requirements
  • Bachelor’s degree in Marketing, Business or Engineering
  • Minimum of 5 years of commercial experience with strong marketing functional domain knowledge and analytical skills

    Additional Eligibility Qualifications
    GE will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.

    Desired Characteristics
  • Business Development skills and an entrepreneurial spirit
  • Good understanding of Power Generation market and the various customer models
  • Strong oral and written communication, presentation, leadership and project management skills
    Why join one great company when you can join many? At GE, we’re passionate about making life better with new ideas and technologies. We’re diverse, supporting our communities in more than 100 countries. Experience personal growth and competency development as part of the GE team. In the energy industry, we are one of the world's leading suppliers of power generation and energy delivery technologies in all areas of the energy industry including coal, oil, natural gas and nuclear energy as well as with renewable resources such as water, wind, solar and alternative fuels. Learn More about GE Power and Water Today!
    To stay connected with exciting news and the latest job opportunities from GE AMSTC, Aviation, Energy Management, Oil & Gas, Power & Water and Transportation, follow us on twitter: @geconnections

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    GE Power & Water provides customers with a broad array of power generation, energy delivery and water process technologies to solve...