The Field Marketing Manager is responsible for driving the strategic and tactical direction of marketing projects in the sales branches through the support, coordination and communication. Field Marketing is the link between Sales and Marketing, modeling the sales process, presenting from the branches point of view, and uniquely branding themselves as the messenger in the Enterprise Sales/Marketing organization.
This position is accountable for implementing a methodological approach to 1) probing to understand and responding to root problems in the sales branch 2) prescribing marketing activities needed and gaining necessary buy in and 3) communication and promoting Marketing activities 4) tracking results and effectively communicating outcomes.
TACTICS include :
Use of Sales Vocabulary (Miller Heiman Selling techniques, specifically conceptual selling for use in preparing for meeting)
Understanding of all current marketing programs
Use of Power Messaging to communicate WIFM for director and branch
Project and Event Management
Works closely with other organizations to ensure program execution, capability and timeliness. Organizations include: Product Marketing, Sales Operations, Pricing, , Corporate Communications, Procurement, Legal, and Training.
Basic Qualifications: 5-7 years proven results delivery track record in Marketing 4 year degree in Business or equivalent experience is required.
Proven ability to work effectively in teams and independently; strong organizational and project management abilities, strong analytical and critical thinking and innovative problem solving skills.
Requires strong work ethic, ability to work independently and strategically on complex, long-term projects.
Strong interpersonal skills are required to help with communication, team support and team effectiveness
Preferred Job Qualifications: Experience with Salesforce CRM , Experience executing & managing one or more of the following: -Integrated marketing programs using online and social marketing tactics, experience managing events, Knowledge of telecom industry,
CenturyLink is an industry-leading provider of communications, high speed Internet and entertainment services from coast to coast. Our combination of business and residential service solutions – including home and wireless voice solutions and digital television – provide innovative solutions to our customers. CenturyLink is proud to be a participant in the U.S. General Services Administration Networx program, the largest communications services contract in the world. CenturyLink offers you the opportunity to develop and cultivate your career as we lead the communications industry into the future.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
CenturyLink - 20 months ago
CenturyLink is the third largest telecommunications company in the United States and is recognized as a leader in the network services...