Field Marketing Manager, Channel Marketing
ShoreTel - Texas

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The ideal candidate will be instrumental in developing relationships and understanding the business models of their assigned partners. Key performance indicators will reside in the ability to positively impact the sales funnel and help partners grow. In collaboration with ShoreTel Partner Business Managers, the Field Marketing Manager will establish and manage marketing plans and budgets, while promoting awareness of the ShoreTel brand within their region.

Primary duties include developing marketing plans that leverage MDF and partner budgets, reporting against these plans, and increasing the amount/quality of partner marketing. Secondary responsibilities include ongoing field communications, supporting local end customer and partner events, and sharing best practices across partners and regions.

Develop quarterly marketing strategies and plans with identified Carrier/ SP in assigned region that tie to partner and ShoreTel business goals

Assist partners with the execution of these marketing plans, as needed with the goal of making partners self-sufficient

Leverage all best practices/tools – examples: seminars, telemarketing, lead generation, and webinars

Act as the regional Marketing “Subject Matter Expert” while coordinating efforts with partners, Corporate Marketing, Channel Sales , Alliance Marketing and other ShoreTel field and corporate teams

Become an expert on the ShoreTel MDF program and ensure 100% MDF spend by identified Carrier/ SP in assigned region

Provide tracking, measurement and reporting on the metrics of the channel programs and campaigns.

Develop quarterly marketing calendar and quarterly review process and dashboards for assigned region

Leverage existing CRM/marketing automation tools to execute campaigns that meet and exceed demand gen goals

Provide local support for partner and customer events and coordinate ShoreTel resources as needed

Provide leadership on field requirements for integration with corporate-run marketing programs and campaigns

Drive attendance in executing field events such as training, demand gen events, webinars, advisory councils and summits

7-10 years experience with field marketing, channel marketing or channel sales background

Experience in multiple facets of marketing activities including events, campaigns, E-marketing, SEM/ SEO, social media, etc.

Project and program management skills with demonstrated examples of end-to-end ownership and delivery of multi-faceted marketing programs delivered with or through channel partners

Hands-on experience with sales and marketing automation systems including SFDC and Eloqua

Excellent communications and presentations skills

Highly motivated individual with a results-driven orientation, capable of multi-tasking within a dynamic organization

Proven track record of working independently and with sales teams and multiple levels of management

Experience in managing budgets and reporting, including Microsoft Excel

Understanding of two tier channel model and MDF programs helpful

Ability to travel 30-50%

Education: BA or BS minimum; MBA preferred

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