Field Marketing Manager, East
HP - Albany, NY

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1063124

Description

The field marketing manager will lead the development of go-to-market strategy and execution of marketing campaigns across all routes to market to penetrate new accounts and build pipeline for a sales territory.

Responsibilities:
  • Create and execute comprehensive go-to-market plan for a sales territory to achieve healthy pipeline coverage. Set overall strategic and tactical direction for marketing programs that generate revenue and share.
  • Lead execution and field adoption of integrated campaigns, field events, executive programs, joint events with partners, digital marketing, calling campaigns, tradeshows, and industry conferences, in specified geography.
  • Partner with sales executives to analyze and recommend pipeline building programs that map to the attributes and account types of the sales territory.
  • Recommend and drive marketing approaches to grow and accelerate revenue generation.
  • Collaborate with channel marketing and field alliances to integrate the partner ecosystem into the territory go-to-market plan and build joint marketing programs.
  • Collaborate with the AMS marketing campaign team to develop and support the overall GTM plan
  • Work with sales, product marketing, WW marketing, alliances, partners, creative services, media vendors, and agencies in the development and execution of field marketing plans.
  • Grow the database of targetable contacts in the right job levels/functions for the sales territory.
  • Partner with the sales team and customer advocacy to grow the pipeline of public customer references for the territory.
  • Manage/track budget and spend.
  • Measure, analyze, and report on territory pipeline building activities to understand contribution to pipeline health, and to evaluate marketing effectiveness/return on investment.
Qualifications

Education and Experience Required:
  • BS Marketing or related field
  • 10 years technology marketing/sales experience, including at least 3 with large enterprise and SMBs
  • Marketing, industry, sales and/or channel experience
  • Must be willing to travel 20-25%.
Knowledge and Skills Required:
  • Expert knowledge of marketing principles, practices, tactics, and tools
  • Experience in developing and driving consistent field adoption of marketing campaigns
  • Experience building strong relationships and trust with sales
  • Familiarity with and/or experience in partner marketing
  • Experience leveraging PR, analyst relations, and social media for business
  • Excellent written/oral communications and analytical skills
Excellent interpersonal skills; ability to lead cross-functional teams and interact virtually

  • Excellent negotiating skills
  • Ability to interface effectively with all levels of management and functional disciplines
  • Excellent influencing, problem-solving, and consensus-building skills
HP Critical Competencies to Drive Business Results:
Relationship Marketing

  • Fosters relationships directly with selected customers to maximize the value they contribute
Customer-Specific Propositions

  • Uses insight to develop custom product and service propositions for key segments
ROI Tracking and Reporting

  • Establishes initiative-based metrics and measurement strategies to track Return on Investment and measurably validate the success of marketing programs and use of Marketing Development Funds (MDF) resources
Marketing Basics

  • Understands and appropriately applies key marketing fundamental concepts, processes, and practices related to manipulate customer demand and motivate channels
Marketing Resources

  • Uses HP and industry marketing resources expertly to access and apply relevant data or information in development or decision making
HP Marketing Strategy

  • Understands and effectively integrates HP’s strategic marketing direction with task-oriented goals and initiatives
Customer Insight Marketing

  • Generates and applies actionable insights to build competitive advantage
HP Marketing Partners

  • Understands HP’s marketing partners and their specific contribution to achieving HP’s marketing goals
Change Management

  • Develops methods for supporting innovation and change across the organization
Problem Solving

  • Approaches problems in a rational manner using sound strategies that ensure comprehensive understanding and effective resolution
Job

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Marketing

Primary Location

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United States-New York-Albany

Schedule

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Full-time

Job Type

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Experienced

Shift

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Day Job

Travel

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No

About this company
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Hewlett-Packard Company, or HP, is a multinational information technology corporation headquartered in Palo Alto, California, USA. HP got...