Field Marketing Manager
Appirio - San Francisco, CA

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Since 2006, Appirio has helped companies power their business
with the cloud. We provide professional services backed by a team of
700+ strategy and technology experts, an innovative technology
platform, and a 600,000 person crowdsourcing community that lets
enterprises move faster, rethink processes and change the way their
employees work. We’ve been recognized by organizations such as the
World Economic Forum, the Wall Street Journal, Gartner and IDC, and
are backed by Sequoia Capital, GGV and General Atlantic.

Cloud, social and mobile are changing the face of IT and
business, and Appirio is at the heart of this revolution. We
offer employees the opportunity to work with industry pioneers,
the latest in technology, and some of the most innovative
customers in the world.

The field marketing manager must be both strategist and
tactician as they will work closely with a wide range of
stakeholders to create thought leadership and lead generation events
that balance short-term revenue with longer term client
relationships. We’re looking for someone that is creative but
analytical, who is friendly and team oriented, but can thrive in a

fast paced environment. Responsibilities include:
Defining marketing plans that create/accelerate
opportunities and build executive relationships

Overseeing all aspects of corporate events, including
logistics, budgeting, vendor and partner management, content
development, and working with sales to drive strategy around the
event

Collaborating closely with executives, sales management,
field sales, corporate marketing, content marketing, marketing
operations and communications to create and deliver integrated
field events that tie back to Appirio near term and long term
objectives

Tracking program results, measuring success, and reporting
to marketing and sales

Maintaining event and overall program budgets

Work with partners and their marketing/sales teams to design
and implement joint campaigns

Create and manage campaigns within Salesforce.com in order
to support metrics for lead dashboards and quarterly business
reports

Preferred Skills/Experience

5-6 years field marketing experience

Bachelors degree, focus on business, marketing or
communications preferred

Proven track record of successfully partnering with sales
management

Experience working with multiple territories, multiple
priorities, and multiple projects at once

Experience in B2B and/or technology industry

Experience with salesforce and marketing automation systems,
Salesforce CRM and Marketo preferred

Experience in corporate and field events

Budgeting experience and strong Excel skills

Excellent oral and written communication skills

Strong team player

Willingness to travel (about 20%)

Appirio - 12 months ago - save job - block
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