Field Marketing Manager
FireEye - Milpitas, CA

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Title: Field Marketing Manager
Location: Milpitas, CA

The Company

Join one of the hottest and fastest growing B2B companies in hi tech. FireEye, a leader in stopping advanced cyber-attacks, was recently named “Silicon Valley’s hottest security start-up” by Forbes, and is backed by pre-eminent investors Sequoia Capital, Norwest Venture Partners and Juniper Networks.

FireEye is experiencing explosive growth and well on its way to an IPO as it continues to transform the security industry. FireEye’s customers are the best of the best in every industry around the world, including the top hi tech, financial services and manufacturing companies and all of the leading government agencies. Our headquarters is located in Milpitas, California, and we continue to expand globally. Join the team that is protecting the world from the next generation of cyber-attacks!

The Position

As Field Marketing Manager you will:
Manage all elements of online marketing & lead acquisition programs, including research, budget, planning, execution, tracking and reporting
Develop and execute webinars, virtual events, online ads, content syndication, email campaigns, newsletter sponsorships, and more
Provide Marketo email program set-up & operations, as well as target list management
Research and promote email marketing best practices, including nurture, drip campaigns, segmentation, targeting, and profiling
Manage outside agencies to assist with campaign creative and copy development
Closely track program success and optimize as needed
Work with cross-functional teams to define campaign strategy and tactics
Work with global teams to leverage and extend corporate campaigns

The Candidate

This role requires the ability to think strategically with a willingness to roll up the sleeves and do whatever it takes to meet individual and company goals. You have strong attention to detail, are well organized, and able to manage multiple projects simultaneously. You are results-focused with exceptional detail and knowledge around metrics. You thrive in a fast-paced environment, and candidates with high energy, a responsive attitude, and a desire for success will be given preference.

Requirements

Bachelor’s degree or equivalent experience
5-10 years managing marketing campaigns from start to finish—strategy, planning, execution, and measurement
An established track record of successful lead generation, nurture, and drip marketing campaigns
Strong organization, planning and project management skills with experience managing external vendors and agencies
Experience with Salesforce.com and Marketo (or other leading marketing automation system such as Eloqua or Pardot)
Effective verbal and written communication skills
Understanding of HTML, basic image editing functions

This position reports to the Director, Americas Field Marketing, and is a full-time, permanent position based in Milpitas, California.

FireEye is an Equal Opportunity Employer.

About this company
FireEye has invented a purpose-built, virtual machine-based security platform that provides real-time threat protection to enterprises and...