Field Marketing Manager
KIND Healthy Snacks - Philadelphia, PA

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Purpose
The FMM is the curator of the KIND Brand in their assigned region.

Essential Functions and Responsibilities

  • Recruit, manage and motivate a small team of KIND Brand Ambassadors and Field Marketing Team Leads.
  • Research, coordinate and host marketing events relevant to the brand and to the region, partnering with likeminded companies
  • Seed and develop relationships with market influencers, ultimately leading to increased brand visibility
  • Strategic coordination and execution of sampling initiatives, reaching consumers where they live, work, play and shop
  • Manage KIND’s mobile marketing vehicle, leveraging this asset to deliver the KIND experience to consumers
  • Development of strategic programming, resulting in increased brand trial and visibility
  • Collaboration with sales team to determine market level goals, utilizing strategic marketing initiatives to achieve said goals
  • Assess and negotiate local media opportunities
  • Communication of success stories, key learning’s and other activities to marketing and sales management
  • Timely planning and reporting
  • Budget tracking and compliance
  • Do unexpected acts of KINDness for others

Knowledge and Skills Required

  • Strong business acumen with an entrepreneurial spirit
  • Track record of success in Field Marketing and project management
  • Understanding of both marketing and sales fundamentals
  • Deep rooted understanding of the assigned territory and the surrounding area
  • Creative and strategic thinker
  • Experience negotiating
  • Strong team player
  • Problem solver
  • Self-starter
  • Results-oriented
  • Strong organizational skill set
  • Ability to multi-task and prioritize workload
  • PowerPoint and Excel proficient
  • Social media savvy
  • Existing network of relevant contacts

Special Requirements

  • Position requires a licensed driver with a driving record acceptable to the company’s insurers.
  • Ability to travel extensively within the assigned region including overnight travel.
  • Must be able (with or without accommodation) of bending and lifting to set up displays, adjust shelves during resets, move product, etc.

Education and Experience

  • Bachelor’s degree (preferred) or equivalent work experience
  • Minimum 5 years relevant experience in events, promotions, media, consumer products marketing
  • Prior recruiting experience is preferred
  • Prior supervisory experience is required

About this company
2 reviews
KIND Healthy Snacks is the company behind KIND Fruit & Nut , KIND PLUS, KIND Nuts & Spices and KIND Healthy Grains. KIND was...