Field Marketing Manager
Meru Networks - Tampa, FL

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The Field Marketing Manager is responsible for driving innovative, best practice demand generation and partner enablement programs in support of the regional sales teams. The role collaborates with Sales leaders to develop and execute regional events, pipeline acceleration initiatives, and localization of global campaigns to fill specific territory needs. This position is based in our Tampa, Florida office and reports to the Director of Demand Generation.
Job Responsibilities

Develop and execute targeted regional marketing plans to bring together corporate programs and local regional opportunities utilizing targeted campaigns, field events, tradeshows, customer references, industry associations and telemarketing.

Pull together marketing materials required for customers meetings, webinars, white papers and major events.

Assist partners on joint events and coordinating leads with the channel team.

Assist corporate marketing teams in the design and delivery of national and local tradeshows and events.

Align campaigns with product marketing initiatives, external market trends, competitor moves, and field feedback to continually improve results

Build comprehensive customer up-sell and cross-sell strategy based on target account and product opportunity, and support with a marketing plan that demonstrates ROI and success

Drive quarterly “Campaign in a Box” structured programs for field sales and partners.

5-8 years relevant experience in Field Marketing for a B2B technology company, direct field experience preferred

BA in Marketing, Communications, or Business or equivalent combination of experience

Tradeshow and event management experience.

Experience with hands and Eloqua or Marketo

A proven track record of success in demand generation, devising and executing integrated marketing campaigns, and driving sales growth through qualified lead generation

Ability to travel as required, up to 25% of the time

Strong analytical skills and be metric driven with experience in developing marketing operations metrics and dashboards

Excellent written/oral communication skills, including copy writing, writing for email, editorial and proofreading abilities

Understands and has demonstrated applied knowledge of mobile and social media universe including Online Advertising, Facebook, Twitter, LinkedIn, Wikis, blogs, etc

Meru Networks - 23 months ago - save job - copy to clipboard
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