Senior Field Marketing Manager
TIBCO Software - New York, NY

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Proactively drive enterprise marketing programs from planning, execution, to tracking results. Understand field needs, ensure alignment with segment marketing objectives, define programs and success measurement, and deliver programs in-region.
- Planning regional integrated marketing programs to take customers or prospects on a journey
- Defining marketing plans to create/accelerate opportunities and build executive relationships that impact deal growth
- Drive account based marketing for top 10-20 accounts per rep, aligned with sales teams’ goals
- Communicating and executing enterprise and industry events to local teams
- Tracking program results, measuring program success, and reporting metrics via SFDC
- Maintaining program budgets
- Working with TIBCO corporate marketing and campaign teams to provide field input on global segment programs


7 years of marketing experience, with field marketing background
- Proven track record of successfully partnering with sales management
- Experience with developing integrated, multi-touch marketing plans

- Experience in account based marketing and executive programs for large enterprise customers
- Enterprise software background with strong solution selling knowledge
- Experience with sales and marketing automation systems – Salesforce and Marketo plus
- Vertical marketing experience, financial services a must, healthcare a plus
- Self-motivated, innovative, collaborative, multi-tasker, creative and analytical
- Excellent oral and written communication skills
- Proven ability to excel in a fast-paced environment is extremely important
- Strong team player with a positive attitude
- Travel 20-30%

Note that candidates submitted from external agencies will not be considered for this job requisition:


About this company
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TIBCO Software develops software that enables customers to integrate, manage, and monitor enterprise applications and information delivery....