dunnhumby is the leader in personalising the world’s experience of retailers and brands. Analysing data from over 350 million people in 25 countries, we help companies put customers at the centre of every decision. We use our insight to improve customers’ retail and brand experience to earn their lifetime loyalty.
Our work with some of the world's biggest retailers and brands has demonstrated that companies which deliver value to customers through personalisation become and stay their customers' first choice. This strategic approach to putting the customer first in business improves our clients' like-for-like sales and profit margins – or, put simply, grows measurable value.
Employing more than 1,500 people in 30 offices in Europe, Asia and the
, dunnhumby serves a prestigious list of companies including Tesco, Casino, The Kroger
, Procter & Gamble, Shell, Coca-Cola and Mars. The dunnhumby Group also includes the Word of Mouth marketing experts BzzAgent and price optimisation company KSS Retail.
This individual will have overall responsibility for the development and deployment of CRM best practice, commercial proposition, and collateral for the Global Manufacturer Practice business as their primary focus.
This role will work alongside and influence colleagues across Client Leadership and Global Capability Directors to understand and represent client requirements and ultimately deliver solutions to meet these needs.
They will additionally seek to drive alignment and efficiency in the application of CRM propositions across dunnhumby markets to accelerate benefits, efficiencies and learning through scale across multiple markets.
While leading efforts to scale CRM, additional focus will include identifying current outages that exist in driving value with brands and marketers; to include assessing the marketplace (competitive intelligence), supporting business case development for R&D investments, and influencing development priorities required accelerate our relevance within CPG HQ functions globally (e.g. develop, partner, buy)
Key responsibilities and tasks:
Provides expertise on the application of dunnhumby shopper insight-based solutions to address manufacturer needs in the area of CRM and brand / marketing solutions
Develops and sets the roadmap and vision for CRM Globally as the lead solution to take to market where global application represents the greatest opportunities
Builds solutions that leverage shopper insight to help manufacturers drive improved brand value through their CRM programs focused on the following areas:
Insight (merging CRM database with dunnhumby, behavioural segmentation and insight)
Targeting (shopper, contact and offer strategies)
Execution (versioning, creative, production and delivery)
Measurement (uplift, ROI, strategy modification)
Works in partnership with internal teams (e.g., Insights, Global Capability MD’s and relevant market teams) to develop solutions that apply best practices to ensure robust and scalable solutions that meet the needs of brands and marketers (Marketing and NPD)
Works with client teams to ensure they are able to deliver solutions to high standards and aligned to dunnhumby best practice.
Work with local markets and global marketing to ensure consistency and relevance of collateral and training materials related to the CRM solution (or any new capability designed to win with brands/marketers)
Ensures that information on the solution area is readily available to internal colleagues via Knowledge Management.
Keeps abreast of industry standards and developments within the solution area in order to stay ahead of competition.
Writes or assists in the writing of client project briefs (if the work spans across multiple markets or is not in current “lead market” where resources already exist such as US and UK)
Formally presents material and our analysis work to clients when work spans across markets or sponsored by a global insight or marketing role within the CPG / Manufacturer
Document and share best practices across markets
Contribute to the identification, design and implementation of future scalable solutions to address gaps in our insight client portfolio that apply locally and globally
Key skills and knowledge required to perform role:
Application and interpretation of consumer and shopper insight using syndicated POS, household panel and primary research
Direct employment or engagement (e.g., supplier) with consumer packaged goods retailers and/or manufacturers with experience specifically in engaging brands and marketers
Direct experience in the measurement, development and/or execution of CRM programs / loyalty solutions
Design, creation and formal delivery of analysis work
Work experience (including range of years required):
3+ years of similar and relevant work experience is highly desirable.
Education (degree and preferred area of study):
Minimum of a Bachelors degree. While we don’t require a specific degree, typical successful candidates have a degree in Marketing, Statistics, Economics, Management, Finance, English, and Communications.
A Masters degree is preferred but not required
Industry credibility in the space of CRM or brand / marketing strategy based on insight-driven solutions ideal
Proficient with Microsoft Office (i.e., PowerPoint, Excel and Word)
Travel (describe nature of travel and % of time):
Global Travel should be expected as initial market assessments and client discussions occur with upwards of 50% likely within year 1.
Travel is typically project specific with meetings related to business development and delivery
Alignment with dunnhumby Values and Beliefs
we have an endless appetite to understand, challenge, innovate and learn
we are relentless in our positive enthusiasm
we take the right route not always the easy one
we work best when we work together
Start with data:
customers tell us the right thing to do through the data
Our great people:
great people are what set us apart
Genius of simplicity:
true genius comes from making the complex simple
dunnhumby - 22 months ago
dunnhumby is the world’s leading customer science company. We analyse data and apply new insights from more than 400 million customers...