Growth Marketing Manager
Lyft - San Francisco Bay Area, CA

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Lyft is hiring a Growth Marketing Manager for its San Francisco office on the Growth team. The Growth Marketing Manager will implement hundreds of partnerships to kickstart and drive growth in new and existing Lyft cities. You will own multiple local strategies and scale them effectively on a national level. You are a brand evangelist, an innovative thinker, and know how to generate buzz. The Growth Marketing Manager will be an integral member of the Growth team and report to Head of Growth.

Your Responsibilities
  • Develop and execute strategies and tactics to introduce Lyft in new markets

  • Research and create target lists, identifying partnership opportunities

  • Secure local partnerships and opportunities to help generate demand in new markets, working closely with the Lyft launch team

  • Collaborate with Lyft's Community team on partner outreach and to coordinate content creation (articles, videos, collateral, etc.)

  • Manage a large pipeline of partner campaigns with ongoing communication, monitoring, and optimization

  • Build internal processes to scale partner campaigns and outreach activity

Your Experience
  • 3 to 5+ years of marketing and/or business development experience

  • Proven experience in executing a large volume of creative growth strategies

  • Startup experience preferred

  • Bachelors degree required

Your Skills
  • Exceptional strategic and problem-solving skills

  • Rapid learner who thrives in a fast-paced and demanding environment

  • Self-starter; intrinsically motivated

  • Able to go from idea to execution flawlessly; loves working on big picture questions as well as the day to day details

  • Ability to shift priorities at a moment’s notice and maintain the highest quality of results

  • A team-player attitude with a strong desire to help improve internal processes beyond just your day-to-day tasks

  • Excellent communication skills (written, verbal and presentation) - you know how to tell a good story

  • Excellent project management and organization skills

  • Natural connector and relationship builder

Bonus points:
  • Avid Lyft user

  • Prior experience with building a business, grassroots marketing, blogger outreach, and/or email marketing

To Apply

In your cover letter, please include 2-3 ideas on how you would generate demand in a new market without a budget. For the sake of this task we’ve chosen Charlotte, NC. Be as creative as you'd like but here are some questions to consider:
  • Who is your target?

  • How would you reach out to potential partners at scale?

  • What would you ask of them?

  • How would you convey Lyft's value?

Lyft - 5 months ago - save job - block
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