Reports to: General Manager, Institutional Solutions
Location: Anywhere, USA
Tutor.com is a great place for talented, hands-on people who have a passion for education, and like to get things done. We’re a privately held company with venture capital backing. We’re the world leader in live, online tutoring--our tutors have served over eight million students. We have some big opportunities, and we need a great marketer who can work hard, work smart, and keep multiple projects on track at the same time. If this sounds like a fun and rewarding challenge, we’d like to hear from you.
Overview: Tutor.com is looking for an experienced, hands-on, marketer to focus on the Higher Education market. The Higher Education Marketing Director will be a key member of our team responsible for developing positioning and messaging for the higher education market, providing key market insight into product enhancements and product development and helping us hone our competitive strategies.
Develop overall market road map including product, customer acquisition and retention strategies.
Craft market positioning and messaging to respond to a dynamic and highly competitive environment.
Conduct market research to understand the needs and opportunities in the market.
Help train the sales team on effective positioning and messaging.
Provide field level sales support including brochures, presentations and other collateral materials to inform the market about the benefits of our products and services.
Participate in efforts to develop winning responses to RFPs from colleges and universities with Institutional Sales Marketing Manager, Sales Director and other appropriate Tutor.com colleagues.
Conduct competitive research.
Communicate with cross-departmental teams to help craft service and product solutions that meet market needs, increase revenues and provide a competitive advantage.
Collaborate with higher-ed client services to design reports, marketing programs and materials for our existing clients.
Manage partnerships with higher-ed associations and organizations.
Help identify companies for strategic partnerships
Develop and manage a client advisory council.
7-10 years of marketing experience. Higher Ed Marketing experience necessary.
Marketing, product strategy and tactical execution experience.
Excellent copywriting and communications skills.
Strong organizational and project management skills.
Higher energy and passion for educating students.
Bachelor degree in marketing, business, education or a related field is required.
Paid PTO time (holidays, personal days, sick days)
Disability (short and long term) options
Unlimited free online tutoring for family
Please email a letter of interest and resume to Sandi White, General Manager Institutional Solutions, at email@example.com with “Higher Education Marketing Director” in the subject line.
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