Inbound Marketing Manager
Work4 Labs - San Francisco, CA

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If you’re looking for challenging work with an amazing team that’s changing an industry, then keep reading.

Our products are changing the way companies from the Fortune 500 to small businesses around the world find and hire candidates. These products are built on patent-pending technology and a fresh approach to the stagnant online recruiting market. Our diverse customer base, groundbreaking technology, and new approach to an antiquated market provide unique challenges in segmenting, engaging, and educating clients.

This person will be responsible for our user outreach efforts across such channels as email, search engine marketing, and display ads. This role is more of a “jack of all trades” inbound marketer: you should be as comfortable writing copy and wireframing landing pages as you are playing in Excel.

Responsibilities

Build, manage, and own our user outreach campaigns via search engine marketing, display advertising, and email marketing Identify and test new channels for reaching current and prospective customers Coordinate with designers and developers to produce ads and landing pages Work with our analytics team to maintain clear reporting and analytics to share marketing insights with the rest of the team Take a hypothesis-driven, data-informed approach to optimizing our outreach efforts

Experience

2+ years online marketing, with a proven record in B2B demand generation, creating and managing multi-channel campaigns (emphasis on search engine marketing, and display advertising, and email marketing) Expertise using Act-On, Marketo or similar platform preferred Experience working in a startup environment and/or on a B2B SaaS product is preferred Self-motivated and strong team spirit Customer-obsessed Excellent verbal and written communication skills Strong analytical skills & proficient with Excel Knowledge of HTML and CSS and huge plus

Startuply - 19 months ago - save job - block
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