Millions of times a day in more than 85% of American households, consumers reach for Pinnacle Foods brands. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of approximately 4,300 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 8 out of 12 major category segments in which they compete. Our Duncan Hines Grocery Division manages Leadership brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles and Mrs. Butterworth's® and Log Cabin® table syrups and Foundation brands such as Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Comstock® and Wilderness® pie and pastry fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages Leadership brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Fresh like® vegetables, Birds Eye Voila!® complete bagged meals and Van de Kamp's® and Mrs. Paul's® seafood and Foundation brands such as Lender's® bagels, Celeste® pizza, Hungry-Man® dinners and entrées and Aunt Jemima® frozen breakfasts. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® Kettle Style Potato Chips, Erin’s® Popcorn, Snyder of Berlin® and Husman's® in addition to our food service and private label businesses. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine’s 2011 Top 1000 companies list.
SCOPE OF POSITION:
This position is responsible to assist brand management and sales teams in the development, implementation and productivity of all retail marketing/trade support programs for Pinnacle Foods.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Determine business needs, develop business/marketing plans and manage marketing budget in the execution of those programs.
Work with internal functions and lead cross-functional teams.
Participate in the development and communication of presentations to sales and trade partners; i.e. key account presentations.
Develop sales & marketing support materials and communicate to sales and partner agencies.
Monitor, track and effectively communicate monthly sales and marketplace conditions.
Analyze effectiveness of different marketing, advertising & promotional programs in support of brand program development.
Conduct and analyze market research studies taking appropriate actions as indicated by the findings.
Assess market dynamics (consumer trends, retail trends, competitive actions) and the implications on marketing plans moving forward by analyzing quantitative and qualitative market research, IRI data, sales data, shipment data, and registration card data.
Work with Marketing Research and Business Development to develop market intelligence and consumer insights utilizing that information to provide market research objectives and develop consumer marketing test opportunities.
Develop and execute innovative marketing test programs to drive the business.
Includes the following; other duties may be assigned.
There are no direct reports.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Proficient at conducting in-depth store level analyses to break down category, segment and brand level details to answer specific business questions.
Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts.
Bachelors Degree, MBA is a plus but not required.
Professional experience within packaging/consumer products industry preferred.
3-4 years prior sales/marketing experience, preferably with two years in consumer products.
Demonstrated bias for action and proficiency in project management skills, data analysis, and budget management.
Ability to manage multiple projects and consistently meet deadlines.
Strong interpersonal, communication, influencing and analytical skills
Knowledge of negotiating and strong influencing skills.
Proficient in Microsoft Word, Power Point and Excel.
Organized, reliable and resourceful professional with practical experience and understanding of sales processes.
Ability to thrive in an entrepreneurial, fast paced and dynamic environment.
Ability to work independently, multi-task and prioritize under pressure and within tight budget constraints
Comfortable interacting with all levels of management, including senior leadership.
Work requires professional written and verbal communication and interpersonal skills.
Pinnacle Foods Group is an Affirmative Action/Equal Opportunity Employer
Pinnacle Foods Inc. - 17 months ago