Sr. Digital Media Analyst
Bluestem Brands, Inc. - Eden Prairie, MN

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Position Summary:
The Digital Media Analyst supporting the iCM (Integrated Customer Marketing) team is charged with helping execute and report on the strategies the Fingerhut brand employs in digital marketing channels including email, paid search, mobile, affiliate marketing and display advertising through development of analytical insights and actionable data-driven recommendations. This analyst will work with the Interactive Marketing Manager and Senior Analyst to execute and report on marketing strategies and optimize them over time. This position will develop and maintain reporting dashboards, as well as work with the website team to ensure accuracy of designed customer experiences and reporting.

Responsibilities include, but are not limited to:
Participating in bringing to life the segmentation strategies in digital marketing channels as determined and driven by the iCM Director and manager of Fingerhut.com

Report and analyze marketing program performance

Analyze customer behavior across channels and programs

Partner with website team to ensure consistent reporting and customer experiences related to marketing programs

Work in partnership with the Advertising and Brand Services team to manage and execute marketing campaigns

Required Skills

Required Experience

Education & Experience:
Minimum 4-year college d egree

2 years experience in data analysis or program management

Strong Proficiency in SQL and MS Excel

Experience in online and digital media a plus

Solution-oriented thinking

Strong communication and writing skills

Excellent attention to detail

Bluestem Brands, Inc. - 20 months ago - save job - copy to clipboard
About this company
Bluestem Brands is proud to be named to Star Tribune's Top Workplaces 2013. Bluestem Brands, Inc., headquartered in suburban Minneapolis,...