The Digital Media Analyst supporting the iCM (Integrated Customer Marketing) team is charged with helping execute and report on the strategies the Fingerhut brand employs in digital marketing channels including email, paid search, mobile, affiliate marketing and display advertising through development of analytical insights and actionable data-driven recommendations. This analyst will work with the Interactive Marketing Manager and Senior Analyst to execute and report on marketing strategies and optimize them over time. This position will develop and maintain reporting dashboards, as well as work with the website team to ensure accuracy of designed customer experiences and reporting.
Responsibilities include, but are not limited to:
Participating in bringing to life the segmentation strategies in digital marketing channels as determined and driven by the iCM Director and manager of Fingerhut.com
Report and analyze marketing program performance
Analyze customer behavior across channels and programs
Partner with website team to ensure consistent reporting and customer experiences related to marketing programs
Work in partnership with the Advertising and Brand Services team to manage and execute marketing campaigns
Education & Experience:
Minimum 4-year college d egree
2 years experience in data analysis or program management
Strong Proficiency in SQL and MS Excel
Experience in online and digital media a plus
Strong communication and writing skills
Excellent attention to detail
Bluestem Brands, Inc. - 17 months ago
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