International Marketing Manager
SurveyMonkey - Palo Alto, CA

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About SurveyMonkey

SurveyMonkey is the world's leading provider of web-based survey solutions, but there's really much more to us than that. We're a smart, passionate group of people who work hard to deliver the best survey experience on the planet, period. We do this because we believe everyone deserves easy access to the insights and information they need to make better, more informed decisions.

We're also proud to admit that despite our incredible growth over the past 10 years, we refuse to grow up. We are still small and nimble; everyone plays an impactful role; and when we say good ideas can come from anyone, we mean it.

SurveyMonkey is trusted by millions of customers, including 99% of the Fortune 500, as well as other businesses, academic institutions and organizations of all shapes and sizes. In any given month, we collect more than 40 million survey responses from people in all countries around the world.

If this sounds like home to you, and you're ready to make your work matter to millions, we'd love to meet you.

The Role:
As a key part of the Marketing team, the International Marketing Manager will be responsible for driving our marketing efforts in Europe and Asia with the objective of growing brand awareness and new user acquisition for SurveyMonkey abroad. This will include coordinating day-to-day marketing activities to achieve quarterly goals and objectives. The qualified individual will have the proven ability to strategically identify and analyze key marketing opportunities and execute effectively in global markets.

Responsibilities:
Develop marketing strategy and customer acquisition campaigns for key focus countries. This will require building a solid understanding of the target markets in order to create effective media plans.

Manage various marketing campaigns including paid search, retargeting, display advertising, and social media. This may include managing agency partners and relationships to drive overall execution of coordinated marketing plans.

Define and set quarterly goals for each market

Help identify additional marketing opportunities for key focus markets.

Codify best practices and work to roll out across all relevant markets

Monitor and analyze marketing performance and provide regular reporting on conversion and campaign effectiveness. Partner with internal analytics resources to mine data for insights.

Coordinate with localization resources to develop relevant messaging and communications to customers based on knowledge of geographic and language preferences.

Coordinate development of A/B and multivariate testing of international site content and design with Product and Engineering teams to maximize traffic conversion.

Qualifications

Bachelor’s degree with a minimum of 2-5 years experience in international marketing (MBA or other graduate degree a plus).

Previous experience and demonstrated success managing marketing campaigns in European or Asian countries.

Experience managing direct response customer acquisition marketing programs. In particular, experience with SEM, SEO, social media marketing, or display advertising highly preferred.

Ability to not only develop marketing strategy, but also to execute on specific marketing programs and tactics.

Strong analytical skills and experience managing a budget and driving campaigns to meet target goals.

Must thrive in a fast-paced, constantly changing environment with tight deadlines and multiple priorities.

Experience in interpreting and utilizing market research and business analytics.

Excellent communication, written, and verbal skills with all levels and strong time management skills.

Ability to work independently within a rigorous deadline schedule

Excellent attention to detail

Nice to Have

Fluency in multiple languages a plus (i.e. German, French, Spanish, Portuguese, Italian, Japanese, or Korean)

Familiarity with Marin bid management platform a plus.

At SurveyMonkey, we offer competitive salaries, medical/dental benefits, PTO, 401k, paid holidays, and equity compensation.

SurveyMonkey is an equal opportunity employer.

SurveyMonkey - 22 months ago - save job - block
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