Lead, Product Strategy and Marketing
Airline Tariff Publishing Company - Dulles, VA

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As a member of the Product Strategy and Marketing team, the Product Strategy and Marketing Lead is responsible for understanding emerging innovative trends and advances within the airline and travel distribution industries and is capable of translating this knowledge into potential new business and product opportunity concepts for ATPCO’s consideration. In addition, the Lead is responsible for planning and implementing product and market approaches for ATPCO products.

In the business development role, this position is responsible for planning, organizing and leading various tasks associated with vetting R&D and New Product Development (NPD) ideas or concepts in both the pre-discovery and discovery stages of the Product Development Life Cycle (PDLC). The Lead is also responsible for planning and organizing activities associated with the enhancement of existing products.

In the marketing role, this position is responsible for the development, planning and execution of the overall product marketing strategy including the product portfolio and go-to-market strategies. The Lead also responsible for developing and communicating ATPCO’s product positioning and value proposition statements.

This position requires a working knowledge of the ATPCO product portfolio and the ability to articulate ATPCO’s overall product strategy both internally and externally including the product suite’s strengths, weaknesses, differentiating features, and how they are used by our customers. In addition, the Lead must be expert in articulating through proposals and presentations, new business and product opportunity concepts to executives, peers, and staff.

The Product Strategy and Marketing Lead directs cross-functional project teams that are responsible for recognizing potential innovative business or product opportunities and completing marketing activities which include market research, analysis, marketing artifacts, competitor scans, market intelligence, product launch/adoption, and monitoring marketing trends.

Efficient and effective management of projects and resources

Effectively deliver results to customers

Apply appropriate leadership skills to ensure that effective business solutions are implemented.

Essential Job Functions


Ability to provide strong and fair leadership to the team through motivation, communicating effectively, and following divisional procedures

Ability to collaborate with IT, Training, and Product Development (PD) team members on projects to ensure quality results

Ability to monitor the marketplace for travel industry trends and industry direction

Ability to develop business opportunities/solutions that address the customer’s needs through the use of research, logic, analytical skills, creativity, and technical knowledge

Ability to serve as the primary decision maker for the projects under the Lead’s control.

Ability to develop marketing solutions that address the customer’s needs through the use of research, logic, analytical skills, creativity, and technical knowledge

Ability to be the travel industry point of contact regarding the marketing of assigned products

Ability to effectively lead travel industry discussions, on behalf of ATPCO, in any forum for products under Lead control (e.g. conferences, working groups)

Project Managment

Ability to implement the Product Development Life Cycle (PDLC) process as related to Product Strategy and Marketing functions

Ability to communicate process enhancements and ensure current processes are consistently followed.

Ability to define project scope

Ability to manage project to align with scope

Ability to effectively manage collaborative resources

Ability to collaborate with other divisions within the organization to identify appropriate project resources.

Ability to define, create and manage supporting project documentation

Ability to monitor project performance against schedule and budget targets, providing follow-up to ensure variances are addressed

Ability to collaborate cross-functionally inside/outside of PSD division

Ability to effectively report on and review project status with PSD management and PSD-PMO


Has excellent English verbal skills

Has excellent English writing skills

Has excellent listening skills

Provides professional communication in person, on the phone and with email.

Demonstrates professional and effective interpersonal skills with team, peers and management, across divisions

Communicate effectively and professionally with customers and colleagues alike; whether from the business or technical team.

Ability to create product reports and summaries that effectively convey the status of the PSD projects

Ability to facilitate discussions between companies with opposing business drivers to unify and simplify industry processes.

Ability to conceptualize and create models, process flows and effective storylines that describe the result of completed analysis

Ability to explain data in a clear and concise manner

Ability to design, organize, prepare effective presentation materials for industry meetings

Ability to give professional and effective presentations at industry meetings which include major conferences attended by participants from the global marketplace.

Ability to write concise and professional business cases, white papers and concept documents

Fluent in a language in addition to English

Travel Industry

Experience working in the travel industry

Knowledge of ATPCO products and their function in the travel industry

Knowledge of ATPCO’s Life Cycle of the Fare and how it is applied

Ability to drive business growth through business development, customer relationships, strategic partnerships/alliances, innovation and entrepreneurial vision

Ability to conduct commercial, technical and financial analysis for potential products, services or solutions

Ability to write effective business cases

Abilities in product strategy and marketing including product positioning and value propositions Familiarity with travel distribution technologies

Ability to effectively lead travel industry discussions, on behalf of ATPCO, in any forum for products under manager control (e.g. conferences, working groups)

Ability to track travel industry trends and asses competition

Ability to complete comprehensive financial analysis

Ability to utilize customer information for research and analysis

Ability to understand core customer segments

ATPCO Product Knowledge

Expert knowledge of ATPCO relationship to the travel industry is preferred

Experience with Airline Revenue Accounting, Pricing, Inventory Management or Revenue Management and/or ATPCO products


Bachelors Degree preferably in Business or Computer Science related field or equivalent work experience.

MBA in business and technology, an asset.

Work Experience

Minimum qualifications include 5+ years experience in business development, marketing or strategic planning with GDSs or other travel industry segments

Specialized skills

Excellent analytical skills

Excellent decision maker

Proven planning and organizational skills in a multi-task environment

Proven experience leading business teams in product development projects

Proven ability to lead meetings with the objective to achieve a common understanding and consensus

Highly motivated

Demonstrated leadership capabilities

Microsoft Office tools

Additional Knowledge

Knowledge of airline ticketing, pricing settlement and/or revenue management/yield management is desired.

Work Schedule

Travel required

Join our global team. Mail, e-mail, or fax your resume to


45005 Aviation Drive

Dulles, VA 20166

Fax: +1-703-471-6584

E-mail: resumes@atpco.net

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