Lead Generation Manager
Socialtext - Palo Alto, CA
This position will be responsible for all lead generation and inbound marketing activities, including content marketing, SEO/SEM and social media marketing. The Lead Generation Manager/Sr. Manager will be a critical component of the Socialtext marketing strategy and reports to the Sr. Director/VP of Marketing.

Responsibilities include:
Create and execute a lead generation plan made of a mix of various programs, such as webinars, whitepapers, trade shows, search, advertisements, etc.

Identify and negotiate with different vendors for media and content creation, and manage the lead generation budget.

Work with Sales to get input on lead quality and conversion rates, so that a meaningful leads forecast can be created, and a predictable number of leads can be generated.

Provide post-event follow-up and reporting, as well as regular updates on lead generation progress as needed.

Administer Marketo (set-up, ongoing management and reporting) and become the liaison to salesforce.com and Sales Operations.

Qualifications include:
3-6 years experience in b2b lead generation, ideally for software-as-a-service offerings.

Creativity to develop effective lead generation programs, strong execution capabilities, as well as desire and ability to create effective lead management and reporting.

Ability to collaborate with marketing team members, as well as with Sales, Product and Executive teams.

Experience with sourcing, negotiating with and managing vendors.

Strong understanding of marketing and sales automation.

To Apply

To apply, please e-mail cover letter and resume

Job Location(s)

Palo Alto, CA, US



Omidyar Networks - 18 months ago - save job - block
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