Northwest Savings Bank - Warren, PA

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This position is responsible for:
 Managing and overseeing all advertising, merchandising, promotions/events and analytics / research functions including strategy, development, budgeting, and execution
 Serving as the liaison between the bank and the advertising agency of record and is responsible for developing strategic marketing initiatives aimed at strengthening brand awareness and customer loyalty
 Consulting and advising management on the marketing implications of various activities
 Coordinating with the marketing administration and communication team members
 Identifying key business trends and findings unique to the industry

A four year degree in business, finance, or marketing preferred. 10+ years experience in marketing, in lieu of education. Banking experience preferred. Strong analytical skills and understanding of marketing, marketing research methods, and strategy development. Must possess a high level of problem-solving skills and ability to make sound judgment decisions. Person needs to be mature, creative, highly motivated, resistant to stress, flexible, decisive and a team player. Certification by the American Marketing Association in marketing is recommended.

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