Runzheimer International - Waterford, WI

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The Marketing Intern assists the fast-paced Runzheimer Marketing Department meet corporate objectives through data tracking, database marketing support, marketing campaign support, and assistance with events, tradeshow campaign development and preparation. Through the use of the latest in marketing automation, social media and PR tools, including Broadlook, iSell, Basecamp, Eloqua, Radian 6, and Agility, the Marketing Intern will help advance all areas of marketing and learn valuable cutting edge skills. In addition, the Marketing Intern will perform a variety of support activities for Runzheimer events, sales meetings, website positioning, search engine marketing, collateral development and sales material development.

Essential Duties and Responsibilities

Researching relevant industry associations and identifying marketing campaign and tradeshow opportunities for Runzheimer products

Conducting Search Engine Optimization research including keywords, competitor websites, and search volume for key product areas and make copy suggestions for website ranking improvements

Building and maintaining target industry lists for marketing campaigns across key product areas

Assisting in the development and deployment of the 2013 Total Employee Mobility Benchmarking Survey

Assisting in the preparation and execution of tradeshow campaigns and show logistics

Monitor Social media dashboards and identify opportunities and ideas for lead generation

Assisting with content creation and building of social community marketing campaigns

Executing territory marketing campaigns

Cleaning and Maintaining the Eloqua marketing database

Assisting with sales collateral and presentation formatting and brand standard updating

Assisting Marketing team members with Lead entry and day to day activities

Assisting with the execution of internal events and sales meetings

Coordinate the placement and tracking of online advertising

Assist with the updating and maintenance of the marketing project database

Coordinate in-department projects to communicate individual requirements and ensure timely contribution from contributors

Perform copywriting as needed for web pages, collateral, presentations and press releases

This Runzheimer International Internship will be offered in the summer of 2013. The internship will be a full-time, paid position with flexibility for coursework and planned events.

Required Skills

Required Experience

Enrolled in a four-year college degree and at least two years completed in Marketing, Journalism, Public Relations or Communications

Excellent written and verbal communication skills

Experience with Internet research and understanding of web search tactics

Familiarity with social media platforms

Deadline-driven and able to work both independently and as part of a team

Experienced user in Microsoft Office, esp. PowerPoint and Excel

Equal Opportunity Employer

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