About This Position
The Marketing Specialist coordinates and implements marketing, advertising and public relations plans and programs for Dignity Health of the Central Coast. This includes, but is not limited to, marketing campaign creative development and implementation for all media platforms including web, direct mail, print, radio, television, social media; researching, writing and disseminating news releases; writing for hospital publications including brochures, magazines, newsletters, flyers; responding to public information/news media inquiries; coordinating special events, outreach programs and tours; and acting as a hospital spokesperson.
A minimum of two years work experience in media relations or marketing/communications.
Media relations or marketing/communications work experience preferably in a healthcare setting
Bachelors degree in communications, journalism, public relations or equivalent required.
Knowledge of media relations, including standard practice in the dissemination of information and the coordination of staff response for story development
Excellent written and oral communication skills
Public speaking, including interpersonal/interaction with media and public
Time management and problem-solving skills and demonstrated ability to apply these in various situations
Computer literacy, with demonstrated fluency in Microsoft Office applications, including Word
Marian Regional Medical Center , located in Santa Maria, CA, is nationally ranked among the top 10% in the nation for safety core measures in Cardiac Services and has the only comprehensive Cancer treatment and resource program from Los Angeles to San Francisco. In April 2012, Marian opened its doors to a brand new state-of-the-art facility which houses the latest technology to support excellent physicians and caregivers who deliver compassionate care each and every day. Marian's new hospital includes 191 beds, expanded and enhanced Emergency Department, Critical Care Unit, NICU and women's services.
Marian is a Dignity Health member of the Central Coast, which also includes Arroyo Grande Community Hospital in Arroyo Grande, CA and French Hospital Medical Center in San Luis Obispo, CA. Dignity Health of the Central Coast is recognized for the highest quality hospitals, physicians from the top medical schools in the country, primary care offices to ensure access for all patients, premier ambulatory surgery centers, technologically advanced imaging centers, outpatient services and a comprehensive home health service; all recognized for quality, safety and service. Each hospital is supported by an active philanthropic Foundation to provide additional funding to support new programs and services, as well as to advance the community's access to health care.
Dignity Health - 10 months ago
With a growing network of hospitals throughout Arizona, California and Nevada, Dignity Health offers a spectacular array of career...