MBA Marketing Internship - Summer 2012 - San Francisco, CA

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Opportunity to land a valuable 2012 summer internship with a profitable and growing start-up in San Francisco. Goodreads is the 10th largest social networking site. You will have the opportunity to:
Gain real-world experience and skills working in the latest Internet technology and social web space
Make a huge impact in a small, fast growing company
Work with a very bright, talented and highly collaborative team
Have fun and brag about it Projects: You will report to the VP of Business Development and projects will be tailored to your interests. Here are examples from two different marketing areas:
Marketing Operations
Increase effectiveness of Goodreads marketing operations
Research, track, and optimize marketing analytics, measurements, processes, and systems
Implement A/B tests to drive optimization of search engine rank and customer acquisition
Define a metrics and reporting framework to measure ongoing success
Brand Management
Analyze how people perceive our brand and measure brand awareness in our target market
Develop a brand identity for Goodreads
Identify strategies and tactics to shift consumer perception towards our brand identity Requirements:
Full-time, first year MBA student at leading University
Serious interest in and understanding of consumer web and mobile applications, social media, marketplace, and competitive environment
Demonstrated strategic and analytical thinking
Strong execution, influencing, communication and facilitation skills

Comfortable with analytics tools Preferred:
You spend your time engaged with compelling ideas and projects. We like entrepreneurs.
You like to read - you will be joining a team passionate about reading About Goodreads
We are the 10th largest social networking site and growing.
We are the world’s largest site for readers and book recommendations with over 7 million members who have added more than 270 million books to their shelves.
Our mission is to help people find and share books they love. Along the way, we plan to improve the process of reading and learning throughout the world.
Our environment is highly supportive, friendly and fun.
Great location: We are located in downtown San Francisco on Market Street.